Live broadcasts, streams, broadcasts, online interviews – the new must-have for every business that wants to be trending, get traffic, and loyal customers. And YouTube is the perfect platform for that.
You should clearly understand that streams help to create a strong connection between you and your customers, but they can also ruin your reputation if you prepare for the broadcast poorly.
What you and your business can get in short order with broadcasts:
If you just go on air from your smartphone, it’s only a few hours of preparation and an hour to do the broadcast. Using the broadcasts permanently as a promotional tool is a one-time investment of $ 1,000. Moreover, you can repurpose your video and use it for additional advertising.
The global market for live streaming is expanding very rapidly. By 2027, its profits are expected to exceed $184.3 billion. Of course, we need a piece of that pie, too.
In addition to all the resulting benefits of new customers, traffic to the site, and subscribers, you can earn money right during your live broadcasts.
Try to stay within 40 minutes or an hour. You should give more time to the live broadcast only if you are holding a webinar, a business event, or a meeting that requires a deeping. In other cases, we advise shortening the stream and stimulating the audience’s attention with gifts and bonuses: checklists, discounts, and so on.
Is it easy to speak on camera, remember the text, talk about complicated things with simple words, and look natural simultaneously?
There are a few important rules that can help you with your live broadcasts:
You can “sell” yourself as a specialist in your niche, thanks to live broadcasts. Yes, not immediately; you have to go from apprentice to expert. If you’re just starting in the online world, put a checkmark in your plan that says “go live.”
Read also: How Do You Create An Identity For Plumbers?
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