Customers and business partners are influenced mainly by how you’re developing your brand. You can create an identity that distinguishes your competitors with proper branding and promotion. However, choosing the ideal promotional item for your firm can be daunting, especially when everything is almost mainstream. And this is where promotional notebooks come in handy.
Notebooks are a product that appeals to a wide range of people, is practical and eye-catching, and is durable even when stored. But, if you’re still not convinced, here are four reasons to back up those claims:
1. Usefulness
According to a poll performed by the British Promotional Merchandise Association (BPMA), the top attribute that makes a promotional product worth investing in is its usefulness. Meanwhile, despite an increasing preference for the digital world, people still like to write on paper, as seen by the growth of innovative stationery firms across the globe. And regardless of the industry, most daily operations still revolve around recording and storing vital information. Moreover, despite new emerging marketing strategies in the market, people will continue to choose practical value over other attention-grabbing but less purpose-serving options.
2. Mobility
Promotional materials are intended to have a long shelf life, with 81% of customers retaining or using them for a year or more. As such, it makes promotional notebooks an ideal marketing choice.
Since notebooks are a useful operational tool, people still carry them in meetings, conferences, and public spaces. Also, notebooks are mobile forms of advertising that will outperform their distribution point. And unlike billboards, notebooks are not stationary, making them a perfect choice for onlookers. Yes, notebooks will promote your business whenever and wherever the user takes them. So aside from your digital presence, you now have a promotional piece that can quickly turn heads.
3. Sustainability
With more and more environmental changes in recent years, companies have also adopted “greener initiatives.” So, even in marketing methods, going green is still something every firm should notice. Fortunately, you can do just that with notebooks.
Notebooks are environmentally friendly since they are made from natural, renewable, and sustainable resources. Meanwhile, company-branded notebooks may seem uninteresting and generic. Still, when you look at it from an environmental standpoint, you’ll see why this promotional material is one you should not ignore. You may also embellish them with eye-catching graphics, thought-provoking prose, and let your creativity go wild while offering a greener solution to a less habitable world.
4. Versatility
Unlike most promotional materials, which are too tiny for effective advertising, you can find balance in notebooks that provide many branding opportunities. You can customize the front and back cover with a trendy design that matches your brand’s values or incorporate funny features and empowering quotes that promote your brand.
Moreover, you can add a belly band around it to increase its attractiveness. On the other hand, you can also have full-page inserts to transport the users to the more specific section about your organization. Meanwhile, regardless of the add-ons, you will surely increase your brand’s reach and create a unique promotional item that can cater to your company and customer needs.
Now, it’s no secret why notebooks, though deemed conventional, are still vital in today’s marketing landscape. For years, businesses have used company-branded notebooks to increase brand familiarity and image. So, if you also want to reap the benefits of these marketing materials, it’s best to find the right production partner that aligns with what you’re trying to establish.
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