Nearly 70% of online experiences begin on a search engine. If you want to reach those consumers, you need a strong search engine optimization (SEO) strategy. Neglecting the top trends in SEO could hurt your rankings, though.
Here are a few trends to consider when developing your SEO campaign. Appealing to these trends can boost your rankings.
Then, you can reach more customers than ever before.
Use SEO for businesses effectively with these tips today.
Core Web Vitals
Google strives to offer users the best possible online experience. With that in mind, it began using mobile-first indexing a few years ago. It’s not enough to have a mobile-ready website, though.
You need to consider the user experience across your site, too.
A positive user experience (UX) ensures your website is easy to navigate and use. Consumers will have an easier time finding the answer they need. Your dwell times will increase if people enjoy using your site.
If your site offers a negative UX, people will leave, causing a high bounce rate. A high bounce rate can hurt your rankings.
Appealing to Google’s user-centric ranking factors (the Core Web Vitals) can ensure you’re offering a positive user experience.
Consider working with an experienced digital marketing agency that understands SEO. They can help you start expanding your offerings with a great website and SEO.
Artificial Intelligence
Google’s machine learning capabilities, including RankBrain, now make it smarter than ever. Unfortunately, we don’t entirely understand how RankBrain learns, adapts, or analyzes content.
Artificial intelligence, so far, has allowed Google to change how consumers use its search engine result pages. For example, featured snippets now appear at the top of search pages. Featured snippets provide users with summarized pieces of content.
You can appeal to featured snippets by adding schema to your site.
EAT
You can also improve your SEO campaign by following top trends in SEO that relate to your content. When writing new posts, consider your expertise, authority, and trustworthiness (EAT). EAT can help boost your credibility, leading to brand trust.
If consumers trust you, they’ll become more likely to convert, helping you generate fresh leads.
Long-Form Content
You can also improve your content marketing and SEO strategy by creating long-form content. Longer posts can improve your dwell times.
Don’t ramble or add fluff to your content, though. Make sure you always provide readers with valuable information.
Video Posts
Video content became one of the top trends in SEO over the past few years.
In fact, adding videos to your website can increase conversions by 86%. Nearly 70% of people prefer video over text when learning about a product or service, too.
Reformat your blog posts into a video series to keep consumers engaged.
The Top Trends in SEO: Boost Your Rankings Today
Ready to improve your rankings with SEO for businesses? Make sure to consider the top trends in SEO first. Appealing to these trends can help you reach the top of a search page.
Then, you can reach more customers than ever before.
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