Did you know that 94% of a website’s first impressions come from its overall design? And that half of online customers use this to determine a site’s creditability? So, it is not enough to just display information, the way it looks matters even more.
If your website is struggling to get noticed then chances are that the design is lacking. Luckily, there are easy ways to improve the look of your site.
Read on for the top web design tips to improve your traffic and user interaction.
Choose Simple Over Complex
When you first begin web designing you may think that more is better. However, simplistic designs are much more effective for usability as they are appealing to the eye.
Therefore, avoid complex designs that include too much animation, color, and wording. If someone visits your site, they should not be overwhelmed with data either. So, choose a site design that uses marketing phrases and templates that limit large block text.
Include Social Validations
The best web design will offer reputable validation. Do this by using a design that includes testimonials on the home page, showing that other people have used your service and were pleased. These testimonials should be specific to your brand and products. Use them as a way to highlight some of the best qualities of your company.
Also, link to your social media profiles on your website. However, be sure that you are active to show users your responsiveness to customer inquiries. In addition to replying to comments, post regularly even if it is a quote or image.
All of these strategies reassure new customers that you are a real, legitimate company, making it easier for them to buy from you.
Use Call-to-Actions
When you ask anyone what is web design they will say that it is a way to tell your company’s story. And every story has a beginning and end. Getting from start to finish requires action, but users need to be told how to proceed otherwise they get lost.
Provide direction by using call-to-actions. These are simple design techniques like buttons that describe where to go next. They also include navigation bars, sections describing various solutions, and ways to contact you in case of questions.
Add High-quality Images
Any good website designer will not skimp on images. They are the most visually relevant and eye-catching aspect of your design. Therefore, it is essential to invest in a quality photo stock or hire a professional to take pictures for your site.
You also want to optimize your images so they keep your site running fast and loading properly for your users.
Ensure Easy Navigation
A responsive website design leads to a smooth user experience. This means creating an easy way to navigate your site using several methods.
For example, add features like returning to the top of the page, a home navigation link, and sticky menus to access other pages. You also want to offer several ways for users to find important pages, so include them several times, from the menu bar to the footer.
Web Design Tips Increases Business
The bottom line is that these web design tips will increase your sales and improve your traffic retention. They offer credibility to your business while enhancing customer interaction, making it easier for users to understand your products and services.
Check out our Digital Marketing section for more ways to engage with your customers.
