Top 5 Hang Tag Marketing Tips for Your Small Business

Sure, online shopping is great, but the data doesn’t lie: retail sales are up since April 2021. With customers returning to brick and mortar stores, it’s time to up your marketing strategy.

One simple way to increase sales and impact your branding is to retool your hang tag marketing.

So how does it all work? We’ll show you! Keep reading as we walk you through five great hang tag marketing tips that are sure to take your small business to the next level.

1. Keep It Consistent With Your Branding

When you think of branding, you might think of your company logo or its slogan. But don’t forget, everything that your company puts its name on needs to stay on message — including your hang tags!

As you start toying around with new tag designs, think about how you can incorporate your company logo. Likewise, your tags should include the same fonts and stylings that your standard branding uses.

Remember, branding is all about consistency. Customers should be able to take a look at a tag and recognize your brand just from the font.

2. Stand Out From the Competition

Speaking of branding, there’s no reason why you have to use the same old boring hang tag designs everyone else uses. On the contrary, standing out is a great idea!

Take a look at what your competition is doing. Then, consider how you can design a more visually attractive tag that customers can recognize as your own unique take.

3. Utilize Color Psychology

Who said your hang tags have to look drab and boring? Life is better in color, and the same goes for your tags!

Coloring hang tags is the easiest and most effective way to stand out. Certain colors, like reds and oranges, are associated with excitement and passion.

Using these colors in your branding is a great way to stir up emotions in consumers.

4. Buy In Bulk

Marketing can seem expensive enough as it is before you account for a hang tag marketing strategy. Rest assured, you can still get great results while saving money.

Your best bet is to buy in bulk from an online print shop.

Not only will you save money, but you can still create unique, eye-catching designs for your hang tags while adding a unique color scheme as well as your logo.

Plus, the whole process is so quick that you can have your design finished in a matter of minutes.

5. Try Different Textures

One of the simplest and most effective ways to make your hang tags stand out is by utilizing unique textures. Designs that include a thick cardstock with bold, textured lettering or a metallic finish stand out in a crowd.

You can even use holographic labeling to create some fun effects!

While textured tags can cost more, remember that buying in bulk is a great way to save.

Grow Your Business With These Hang Tag Marketing Tips

Stop using the same old boring tags. With these hang tag marketing tips, you can create fun and interesting designs that your customers will love.

Let yourself stand out from the competition and embrace your creativity!

For more marketing tips, be sure to check back with our blog.