Firstly let me make clear what SEO means… just in case you are clueless. SEO stands for Search Engine Optimization.
Hence the first thing to know when finding out what drives traffic to your website using SEO is to know that you can be optimizing the page (or blog post) for one search term while including some slight keyword phrases on the page additionally.
So to start with, you will need to know well-known keyword phrases that your ideal client would search in the search engines.
You’ll need to create web pages, blogs and videos focused on those keyword phrases. However, you would focus on one primary keyword phrase at a time.
So as a good example.
If your website teaches The Spanish language, your target market is individuals who want to learn Spanish. So you might discover some common keyword phrases that your marketplace search for in the Search Engines are:
understand Spanish
speak Spanish
how you can learn Spanish
Spanish training
how to improve my Spanish language pronunciation
Spanish grammar
This means you would choose one phrase, allows say “how to learn Spanish” and you would use which phrase in key places on your page or article. You would also use some of some other keyword phrases as secondary key phrases to show the search engines that you really tend to be talking about the right topic.
You will find two parts to SEARCH ENGINE OPTIMIZATION, and they are…
On-page SEO
Away page SEO
ON-PAGE SEARCH ENGINE OPTIMIZATION
Basically, this means the things that you can do on your page. So certainly this is easy to do because you manage it.
Once you know which keyword you are focusing on, you would place it in various places on your website or blog post, including:
Within the headline (as the whole heading or as part of it).
Inside my example above, you could use this as the whole headline “how to understand Spanish” or you could place it in the headline “7 methods how to learn Spanish quicker and easier”
On the web page within your text. As you kind to explain your information or item to your prospects, you will occur keywords on about 3 to 5 occasions (you don’t want to do this too much as this is called “keyword stuffing” and the search engines will not likely rate your page or maybe blog highly).
You can also have got a link from this page to another page (for information or if your order page) with the search term (in this case “how to find out Spanish” as your link), instead of the usual “click here” for the reason that text that is clickable.
About web pages (not blogs), you will probably add into your “meta tags” in the HEAD section of your own personal HTML code for the page your own personal keyword phrase into your KEYWORDS indicate and the DESCRIPTION tag.
Inside cases, you would use your principal keyword phrase as close to the commencing (left side) as possible.
You will probably see the TITLE tag in your mid-section. This is also where you need to put the keyword phrase you want to get a high ranking in the Search Engines. This information looks at the top of your web browser.
If you have images on your site, you could add your search term in the ALT tag within your image. Example: If you are using a photo of someone studying, you could use “Learning how to learn Spanish” as the ALT tag.
Again, site SEO is easy since you also are in control, and because with this, it’s also easy to get carried away and also do it.
Remember on a website SEO does help with your ranks, but not so much, so whether or not you do a little or a great deal, it would affect your ranks too much. So don’t proceed crazy with all this, get it done naturally, and if it means not really doing much (because your own keywords phrase doesn’t squeeze into the text on your page perfectly, that’s fine). It’s far better to do not enough than a lot on this side of things because as I have stated earlier. If you overdo this, the Search Engines will penalize a person.
OFF-PAGE SEO
This is actually the key to SEO because this no longer has enough control.
Off-web page SEO is everything that impacts your page rankings that are not on the page. The biggest impact on your web page or article ranking are links for your page or blog post.
Therefore the key to SEO is to get hyperlinks from other web pages or weblogs.
Some key points to consider to acquiring links from other web pages or even blogs.
1) You should get hyperlinks from pages or blogs that are on the same topic. You can’t get any search engine ranking advantages if your website is about learning Spanish and you get a hyperlink from a page on easy dog training.
2) A one-way URL is better than a 2 technique link, but 2 technique links are still better than practically nothing. What I mean by this is, when you can get a link from yet another website without linking directly to them (1-way link), that is definitely better than if you link to these individuals also, but doing that is definitely better than nothing.
3) Occurs keyword phrase in your link. While you get a link from a different site, if you know about it (some people link to you therefore you don’t even know it), either ask or ask them to use your keyword phrase as being the ANCHOR TEXT (the thoughts that are the link). That’s why the ANCHOR TEXT is definitely “click here”.
The easiest and easiest way to get inbound links to your web page
1) Locating directories (article and site directories are the most common) and submit your website in their mind (using your link having keyword phrase as your anchor text message of course)
2) Put very good information on your website. If you have a web page together with great information or even a record of ways your prospective client can benefit, other website masters will want to link to your webpage. This is how you can get dozens, plenty of links.
3) Articles swap with other website owners. Make contact with other website owners and see should they want to exchange blog posts as an example. So you give them your blog publish for them to use on their website (with your link to your website), and you make use of their blog post on your website (with a link back to their particular site). In this case, you have the two added more valuable details for your website visitors and you have the two get a link. So it’s any win-win-win: )
Speaking of very good content for your website visitors, how much time your visitors are on your website also has an effect on your Search Engine rankings. So giving plenty of good content to keep your guests coming back and staying longer every time will help your rankings furthermore.
And of course, what we have reviewed here is for one keyword phrase. You should repeat all this for each search phrase…. that should keep you busy for a time.