The Seven Deadly Sins of New York Marketing

Did you know that over 2 million small businesses in New York? With all that competition, avoiding marketing mistakes is extremely important. But marketing in NYC isn’t always easy for new business owners.

Do know how to advertise in New York to grow your business? Are you struggling to attract customers to your service or product?

The following guide will explain the seven deadly sins of New York marketing to avoid. Read on and learn marketing secrets to separate your brand from all the rest.

1. Not Advertising to a Specific Group

You must choose a target audience and design your marketing plan for that group. Advertising to everyone typically isn’t effective and doesn’t generate results.

2. No Marketing Diversity

Consider marketing on multiple platforms such as television, radio, print, and online. Choosing one platform only reaches a small portion of potential customers.

For example, a printed ad offers a sensory experience and high engagement. On the other hand, an SEO campaign maximizes your online presence and visibility. So, combining both advertising methods would give a well-rounded marketing approach.

3. Getting a Late Start

Make sure to schedule your advertising campaigns along with new products and services. The ads should run in advance and parallel to their release dates.

Also, carefully plan ads for seasonal sales and upcoming special events to better attract customers. Of course, any seasonal advertising needs to start well before the holiday begins so that it’s truly effective.

4. Too Much Hype

You also don’t want to oversell your product or make promises you can’t fulfill. It might draw customers in, but overhyping a product hurts reputations.

5. Not Listening to Feedback

Always listen to customer feedback and criticism to maximize your marketing. Consider testing your advertisements with focus groups before launching your campaign.

Third-party market research firms can help develop ads if your budget allows it. They tend to be more objective when asking focus groups questions. It’s imperative if you have a hard time hearing criticism about your ideas.

6. Brand Inconsistency

Prioritize having the same look and message across your entire marketing plan. Having a consistent brand image builds your company’s identity.

Without consistency, it’s hard for customers to remember your product or service. Branding consultants often help businesses with this marketing aspect.

7. Not Monitoring Competition

Watch what your competitors are doing and learn from their mistakes and success. Study successful businesses similar to yours, even if they aren’t based in NYC.

Pay extra attention to ad campaigns they’ve done once and never did again. Likewise, note which methods they keep doing over and over each month.

Understanding New York Marketing

Now you know the basics of New York Marketing and what techniques to focus on. These methods work on any budget, and they’re crucial to building your brand for the long term.

Remember this guide and develop your marketing plan with confidence to build your brand. Check out our site’s business category for more helpful tips and intriguing articles.