The Joy of Retail Therapy

The covid-19 pandemic has threatened our physical as well as mental health. We went from hugging and holding our friends and family to being driven inside our homes.

The Australian Government Department of Health released a guide of how one could take care of their mental health during isolation. It offered suggestions like keeping in touch with friends via video calls and maintaining a daily routine.

But a lot of people also turned to retail therapy.

Whether through buying dresses online in Australia or making unplanned purchases of video games – retail therapy became a coping mechanism for many.

So what’s the science behind retail therapy?

Psychology Behind Retail Therapy

According to a Psychology and Marketing study, shopping can significantly improve a person’s bad mood. Although it’s an expensive coping mechanism, it’s true.

A negative state of mind can prompt impulsive behaviors. These impulsive behaviors give way to impromptu purchases where people spend more than usual; the individuals displayed no regret when it came to ‘self-treats.’

Another Journal of Consumer Psychology research indicated how retail therapy made one happy and alleviated stress.

Retail therapy is a stressbuster because – A person suffering from sadness and stress often feels like they lack autonomy over their own life. So, they turn to shop, which

No wonder, given how the pandemic made us all lose control over lives, people turned to retail therapy as a means of comfort and control!

Retail Therapy Without Breaking Your Bank

Turning to retail therapy every time you are stuck in a pickle will only turn you broke. Many develop this addiction and go into debt.

Practicing constraints every time you feel like turning to retail therapy is excellent. But one cannot ignore the emotional and mental benefits this specific therapy brings along with itself. So, what can you do?

Here’s one of the best strategies to help you get in better spirits without actually spending any cash!

Window Shopping

As it turns out, another piece of research indicates that a hypothetical session of shopping may create the same positive impact on your mood. It’s a great thing, considering you don’t have to spend money!

Formulate a strategy for window shopping. Perhaps add all the items you desire to your wish list instead of the shopping cart. So, next time you want to buy dresses online in Australia, heart them and move along!

Or if you are in a physical store, maybe try on a dress or two, but eventually, put everything back in its place. Forget your wallet in the car. If not, only bring a limited amount of money so you can stay under budget.

Wrapping Up

There has been a negative connotation attached to window shopping for a long time. After all, it essentially meant spending a considerable amount of time on something you may not buy. But it is a great mood booster!

Next time you wish to turn to retail therapy but not spend money mindlessly, try to make a budget. Stick to the things you need. Maybe do window shopping. Better yet, put items on hold and get back to them when you can decide better!

It is harmless to indulge in little self-treats, especially if it helps you through your sad moments!

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