Can you believe that 75% of people can recognize a brand just by looking at its logo?
If you run a business, then your logo matters a lot more than you may expect. Since your logo acts as the face of your entire brand, you have to do everything you can to create a distinct and pleasant design.
One of the easiest ways you can get inspired is to study logo design elements of other successful logos. Read on so you can learn about some of the most famous brand logos on the market.
1. McDonald’s
Oftentimes the best brand logos are the ones that are simple. McDonald’s has proven that two golden arches are iconic enough to be recognizable around the world.
2. Starbucks
While Starbucks’ logo is more complex, the image is fascinating enough to make people stare at it and remember it. If you want to make a logo design that’s as cool as a mermaid with two tails, then you’ll need to use tools like a background remover.
3. Apple
While a simple apple could be enough to increase brand recognition, Apple took it a step further. Adding a bite mark to the apple makes the image even more unique and fun.
4. FedEx
One of the reasons why FedEx is so popular is that people’s minds get blown when they realize that there’s an arrow hidden between the “E” and the “x.” This is an important element of logo creation since this arrow represents the company’s ability to ship things.
5. Target
Red is a dramatic color and many people associate this color with sales. Creating a simple target sign allows everyone to remember the store’s name and have positive associations with it. It also helps that they’ve used this logo on a cute dog in their commercials.
6. Nike
When most people think about Nike, their famous swoop is often the first thing that comes to mind. This design represents fast movement, which inspires people to buy the company’s athletic wear to boost their performance.
7. Coca-Cola
Coca-Cola is a perfect example of a memorable brand that doesn’t rely on an image and simply uses the company’s name as the logo. The dark soda contrasting with the red background and fancy white text welcomes consumers to crack open a bottle and indulge in this delicious drink.
8. Burger King
Burger King may not be as widespread as McDonald’s, but its logo still deserves praise. The company name is cleverly designed as the burger patty and it’s nestled between two buns. Everyone knows what they can order when they see a Burger King logo.
Have You Memorized All of These Famous Brand Logos?
The first step in learning how to make a good logo is understanding what works well in other famous logos. Now that you’ve read about the top brand logos around the world, you can get ready to create your own masterpiece to represent your business.
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