T-Mobile launched App Insights, letting marketers target its wireless customers based on apps they have installed and engagement patterns; users can opt out (Allison Johnson/The Verge)
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Allison Johnson / The Verge:
T-Mobile launched App Insights, letting marketers target its wireless customers based on apps they have installed and engagement patterns; users can opt out — T-Mobile’s advertising business is offering a new way for marketers to pry into your app-using habits.
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