Should You Choose a Custom Website Design or Standard Template?

Did you know that 75% of customers judge a business’s credibility based on its website design? A poorly designed website will cost you customers while investing in a good design will increase your conversion rate.

When creating your business website, you’ll have to decide between creating a custom website design and using a standard template to create your website. So which is the right choice for you?

Your choice will depend on factors like your business needs and budget. You should weigh your options carefully before making a decision. Here, we’ll take a closer look at each option to help you make the best decision for your business.

What Is Custom Website Design?

A custom website design allows you to create a unique website from scratch and tailor it to your specific business needs. Since you’re building your website from scratch, you have an opportunity to include customizable elements or determine your website’s appearance and functions.

One of the benefits of custom website design is that you’ll have complete control over all design aspects, such as fonts and color schemes. A custom website design also allows you to create a unique user experience. This is because you’ll be able to design the website around your specific target audience.

Custom website design is time-consuming and complex. As a result, you need to hire a web design company to help you out.

It’s vital to choose a reputable and experienced web designer. You can find such professionals at hiltonwebdesign.com.

When Should You Consider a Custom Website Design?

There are certain circumstances when creating a custom website is the best option. It’s the best decision if you want to achieve the following:

Get a Sense of Your Brand

A custom website is the best choice if you want to achieve brand positioning using your website. Creating a website from scratch will allow you to personalize it to reflect your brand’s identity and personality.

With a custom website, you’ll be starting on a blank page. You’ll have the opportunity to be creative and include elements that will create a connection between your brand and your customers.

You can’t achieve these aspects using a website template. The template has restrictions that make it difficult to differentiate your brand or convey your unique value proposition.

Include Unique Functionalities or Features

Do you want your website to include features or functionalities unique to your business? If so, you should consider a custom website design.

With a custom website, you can add unique features to make your website stand out from the competition. One example would be creating a chatbot to answer customer questions or adding an e-commerce store to sell products and services online. Other features include online quizzes, scheduling, and graphics.

Custom websites also allow you to optimize your website for search engines. Your website will rank higher on Google, making it more visible to potential customers.

Scalability

A custom website is also a good choice if you plan on scaling your business in the future. As your business grows, you may want to add more features or functionalities to your website.

For example, you may want to add an online store or blog. You may also want to add new products or services. With a custom website, it’s easier to make changes and scale your website as your business grows.

It’s not easy to make such changes to a standard template. This is because you’ll need to find a template compatible with the changes you want to make. Also, you may need to rebuild the entire website from scratch to make these changes.

What Is Standard Template?

A standard template is a pre-made website design that you can easily customize to fit your needs. There are thousands of different templates available online, and you can find one that’s perfect for your business.

When browsing through the template library, your goal should be to choose a design that matches your company’s offers. The templates will allow you to make slight changes to features like color. You’ll also have a few options for visual elements.

One of the benefits of using a standard template is that it’s much cheaper than a custom website design. Another benefit is that it’s easier to create a professional-looking website as you’ll already have a well-designed layout and color scheme.

One of the downsides to using a standard template is that you won’t have as much control over the design.

When Should You Use a Standard Template?

Sometimes, standard templates will be the best option to meet your website’s needs. You can use the templates if you:

Have a Low Budget

If you’re just starting a business, you may not have the capital to invest in a custom website design. You may also have other better priorities requiring finances. If you’re pressed for cash, you can use a standard template to create your website.

You can find high-quality templates for free. Once you choose the template, you can customize it to fit your brand’s identity.

Need a Quick Turnaround

Do you need a website up and running quickly? If so, then using a standard template is your best bet. It can take weeks or even months to develop a custom website.

With a standard template, you can have your website up and running in days. You’ll need to spend some time customizing the template to fit your needs, but it’s a much quicker process than starting from scratch.

Don’t Need Unique Features

A standard template will be good if you don’t need unique features or functionalities. For example, if you have a simple website with a few pages, you don’t need anything fancy.

A standard template will allow you to create a professional-looking website without any customizations.

Decide Between a Custom Website Design and a Standard Template

When deciding whether to use a custom website design or a standard template, you need to consider your needs and budget. If you have the money to invest in a custom website, it’s worth the investment. You’ll have more control over the design and be able to scale your website as your business grows.

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