Hyundai brand sales slipped 4.5 percent in the U.S. during the first quarter, a narrower slide than the overall market decline. Consumer demand for Hyundai’s electrified models, including hybrids, plug-in hybrids, full cells and EVs, has remained strong and represents about 16 percent of the brand’s overall mix, according to Hyundai sales chief Randy Parker.
Genesis continues to post gains led by the GV70 and GV80 crossovers. The luxury brand’s sales increased 43 percent in the first quarter, and March was a best-ever for the brand, representing the 16th-straight month of growth. Last month, Genesis opened its first standalone U.S. store, in Lafayette, La.
The Electrified GV70 is a premium all-wheel-drive electric crossover with modern styling, a spacious interior and a swath of technology such as vehicle-to-load capability and smart regeneration, which recaptures energy using driving behavior data, real-time navigation and road conditions.