Hulu Not Okay Content material Warning: ‘Unlikable Feminine Protagonist’

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Pack the littluns off to mattress, decrease the shades and metal your soul: Hulu is warning viewers that unique film “Not Okay” options “an unlikable feminine protagonist.”

On Hulu, a discover in entrance of the R-rated film says: “CONTENT WARNING: This movie accommodates flashing lights, themes of trauma, and an unlikable feminine protagonist. Viewer discretion suggested.” “Not Okay” stars Zoey Deutch as a villainous, pathologically ruthless web fame-seeker. It premiered Friday, July 29, on Hulu.

After all, Hulu’s set off alert in regards to the “unlikable feminine protagonist” is definitely a meta-joke — it’s meant to be cultural commentary about unpleasant girls characters being worthy of a mature-content disclaimer on the order of, say, exploding-head violence or graphic nudity. Word that the unique trailer for “Not Okay” includes a comically oversize purple warning card punctuated with exclamation marks that has the identical warning in regards to the movie’s unlikable fundamental character.

However with none context, some have taken Hulu’s content material warning at face worth — resulting in a spate of irate, confused and derisive reactions on social media…. together with just a few attagirls.

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Right here’s the film’s synopsis: “Not Okay” follows Danni Sanders (Deutch), an aimless aspiring author with no mates, no romantic prospects and — worst of all — no followers, who fakes an Instagram-friendly journey to Paris within the hopes of boosting her social media clout. When a terrifying incident strikes the Metropolis of Lights, Danni unwittingly falls right into a lie larger than she ever imagined. She “returns” a hero, even placing up an unlikely friendship with Rowan (Mia Isaac), a school-shooting survivor devoted to societal change, and scooping up the person of her goals, Colin (Dylan O’Brien). As an influencer and advocate, Danni lastly has the life and viewers she at all times needed. But it surely’s solely a matter of time earlier than the façade cracks, and she or he learns the onerous approach that the web loves a takedown.

Alongside Deutch, Isaac and O’Brien, the movie additionally stars Embeth Davidtz, Nadia Alexander, Tia Dionne Hodge, Negin Farsad, Karan Soni and Sprint Perry.

“Not Okay” is directed and written by Quinn Shephard (“Blame”). Brad Weston and Caroline Jaczko function producers of the movie, from Disney’s Searchlight Footage.

Right here’s how the “Not Okay” content material warning seems on Hulu:

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