“Fashion Week” is an international phenomenon. In fact, there is rarely a day where at least one country isn’t hosting a fashion week.
If you wanted, you could tour the world, visiting each country as their fashion week begins, and soak up more international fashion than you’ve ever dreamed of.
But what if you want to be on the other end of fashion weeks? Maybe you want to be the designer rather than the customer. It’s a competitive industry, but we’re here to teach you how to create a fashion collection that could be featured globally.
Read on to learn about the three P’s involved in starting a fashion line.
Planning
If you’re wondering how to design a fashion line, most people will tell you it starts with your planning. Now, this may be more in-depth than you first thought.
Your planning stage consists of multiple stages:
- Market research
- Identify a gap in the market
- Write a business plan
- Design your range
- Consider finances
- Design your business model
Once you’ve completed all of these steps, you’ll feel like an expert before making a single item in your clothing line.
Production
The next stage is production. You need to consider everything from sourcing your materials to labeling items (Wah Lung can help with this). Then, packaging and production quantities.
You’ll need additional staff to help with this stage. Also, ensure that you produce a small number of each clothing item, and quality check it before ordering a higher quantity.
Begin with a small line to test the waters, run focus groups, and seek expert advice to gain valuable feedback.
When you’re totally satisfied with your fashion collection, it’s time to let people know about it!
Promotion
The fashion world often comes down to who you know and how you network. Promotion will be a huge part of whether your clothing line is successful.
Use multichannel marketing to ensure your brand reaches a range of people. Build up your social media accounts to attract consumers (Instagram and Pinterest are excellent for this).
Then, attend exhibitions and shows to get your name and brand out there among the elite.
Dress the part, promote your line, and don’t be afraid to put yourself out there. Confidence is critical – anyone can learn how to design a fashion collection, but only the best can convince others to buy into their brand.
Start Designing Your Fashion Collection Today
Now you’re armed with all the knowledge you need to start your very own fashion collection, and it’s time to start with step one: planning.
Each of the three p’s is as vital as the next; prioritizing them all equally is the key to success. So, over to you – you’ll be ready to launch your brand before you know it.
Did you find this article helpful? If so, check out our other posts for all things business, fashion, lifestyle, and more.
