Did you know that less than 40% of small businesses in the United States have a company website for their customers?
Whether you never had a successful site up and running or need an upgrade, there has never been a better time to redesign your site.
If you want to attract new customers and look professional online, there are a few things to prepare for.
Continue reading to discover the key steps to conducting a website redesign that is beneficial to your brand!
Evaluate Your Current Metrics
One of the first steps in a website redesign is to evaluate your current website performance.
By looking at the metrics, you can learn how to project manage a website redesign much easier. The metrics will show you what is and isn’t working on the site. Since you already have a website that has been running, these metrics act as a wonderful benchmark moving forward.
You should also ensure that your current and future website abides by ADA website compliance at all times.
Set New Goals
A website redesign project plan should encompass your new goals.
Take time to sit with your team to identify the accomplishments you want to make. Think about the time and resources that are needed to accomplish these goals and this will help guide you in planning.
Make sure your goals are timely, reasonable, and measurable. For example, a wonderful goal is to get 30 people to interact with a poll on your website each month. As time goes on, review your progress and make changes to your timelines if needed.
Send a Message
When you redesign website pages, you should already have a message that you want to send in mind.
Your website is a platform to make a statement and let people know who you are. This is crucial when designing your site because you should stick with company colors and standards. Make sure that your branding and content give the message your business is striving to create.
Anyone should be able to go to your site and figure out what your services or products are.
Utilize SEO
Search engine optimization is an online marketing tactic meant to get more people to your page.
When you are redesigning your website, make sure that none of your previous SEO attempts will be lost. Watching your analytics can help you identify popular topics and articles that people enjoy viewing on your page. This information shouldn’t get ignored when you are making plans for your new site.
Another tip is to add a 301 redirect page that sends the viewer to your new site with the same article or content.
Are You Doing a Website Redesign?
If you aren’t drawing in the attention you want online and want to start over, a website redesign is recommended.
Redesigning your website can help you set and align new goals that are more on track with your company’s mission. Businesses evolve over time and so should their websites, especially if they are outdated or difficult to navigate.
Don’t be afraid to find website redesign services if you want to incorporate more SEO tactics.
Be sure to check out our blog for more articles about improving your small business and how to market online!
