How to Measure the Success of Your SEO Content Strategy

Would you invest in a stock if you didn’t know how to measure your returns? That wouldn’t make any sense. The same principle applies to your company’s investment in search engine optimization.

You should never invest in an SEO content strategy until you’ve figured out how you’re going to measure the success of that strategy.

Once you start measuring the success of your search engine optimization efforts, you can make improvements over time. You’ll be able to repeat the strategies that are producing solid metrics, and stop using the strategies that aren’t delivering results.

The article below contains a list of metrics that you can use to measure the success of your SEO strategy. Read on to learn more about how to track the results of your SEO content marketing.

Track Your Search Ranking for Individual Keywords

Most SEO marketing agencies will recommend that your business targets specific keywords. Keyword targeting is an important part of as part of any content marketing strategy.

Whether you’re targeting local SEO keywords or broad keywords for your industry, your goal should be to rank on the first page of Google’s search results page. If you see that your website is ranking on the first page for specific keywords, you can be confident that your SEO marketing strategy is working.

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Look at Organic Traffic Data in Google Analytics

Once your web pages start ranking on the first page of the research results, you should start seeing organic traffic come in. You can use Google Analytics to track how much organic traffic you’re getting.

Google Analytics will also tell you which pages are getting the most page views from organic traffic. Landing page traffic is a good indicator of SEO success.

If certain pages on your website are getting a lot of organic landing page traffic, it means that people are finding those pages through organic search.

Track Google My Business Traffic

If you have a local business, you may want to consider using a local SEO company. This type of SEO company can help you optimize your company’s Google My Business listing.

The Google My Business listing is the box that appears on the right side of the search results page when someone searches for your business by name. Your listing should have accurate information about your company’s operating hours, phone number, website URL, and location.

You can use Google Analytics to track how much website traffic and phone calls you’re getting from people who see your Google My Business listing.

How to Track the Success of Your SEO Content Strategy

SEO success is generally measured by organic search ranking and page view data. If you have advanced lead tracking tools, you can also track leads and revenue that come in from organic searches.

If you’re interested in learning more about how to measure the success of an SEO content strategy, stay tuned to all the blog posts going live on this website every month.