How to Measure Content Marketing Performance

Did you know that 61% of marketing leaders are not confident in their marketing data?

If you’re running a content marketing campaign, you may doubt your ability to track data and measure performance. If you feel this way, it might be because you don’t know how you should actually measure performance.

This post will teach you how to measure content marketing performance so that you end up with accurate insights. If you follow these tips, you’ll be able to figure out if a campaign is making or losing money.

Let’s begin!

Track Your Traffic

Traffic is perhaps the easiest way to figure out if a content marketing campaign is delivering results. After all, if your traffic rises after launching a content campaign, you could argue that the campaign is successful.

If you want to track the traffic on your website, you should install something like Google Analytics.

This is a free tool offered by Google, and it’s relatively easy to set up. You just need to add a small bit of code to your site, and this tool will then record the number of people visiting your URL.

It’ll also tell you which online traffic sources are driving the most visitors to your site. You can then use this information to optimize your campaigns.

Review Your Revenue

A lot of people tend to get caught up in traffic numbers when launching a content marketing campaign. This is a very easy thing to do because it’s natural to think that more traffic is a good thing for your website.

However, focusing purely on traffic numbers is one of the most common content marketing mistakes people make. That’s because traffic numbers don’t always correlate with revenue numbers.

This is generally because certain kinds of content will produce more revenue than other kinds.

For instance, if you sell furniture, a blog post titled “how to buy a chair for your dining room” might outperform something like “how to clean your chair.”

This is because the “buy a chair” post has buyer intent. This means the people reading this post are actively looking to buy something.

If you want to avoid making mistakes like this, you should Google something like “what is content marketing?” If you do this, you’ll come across a content marketing guide that’ll teach you how to create content that targets buyers.

If you follow this content marketing advice, you should be able to create campaigns that drive both revenue and traffic.

Do You Know How to Measure Content Marketing Performance?

You should now know how to measure content marketing performance.

Keep in mind that the content marketing world is changing at a rapid pace. Thus, the content marketing advice in this post might not be relevant at some point in the future.

Due to this, you should commit to learning about this space as time goes on. If you do this, you should be able to stay ahead of the curve and this will then improve your odds of success.

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