Do you want to know the secret to getting customers to open the emails you send them? It’s simpler than you think.
Inboxes are where customers spend the majority of their time, so email marketing is a great way to connect with them. But how do you ensure that your emails are opened once they arrive in your inbox?
Luckily, improving your email opening doesn’t require a lot of heavy lifting.
You could be well on your way to increasing the percentage of people who open your emails and gaining more opportunities for your company with just a few easy adjustments.
This article will provide you with an update on the most recent developments in email open rates, as well as five straightforward strategies that you can implement to encourage a greater number of recipients of your emails to click on the “Open” button.
Run maintenance on your subscriber list
A low open rate is caused by a large number of non-openers on your email list of subscribers.
Clean up your subscriber list from time to time by removing dead addresses as well as anyone with a track record of not opening your messages.
You can make use of email finder tools for finding email addresses. Let us go over this in more detail.
Finding email addresses
You can use the GetEmail.io extension for finding email addresses from Gmail, LinkedIn, and Outlook. It is a popularly growing email finder tool.
You can begin with the free package and upgrade to a paid one if you find the latter to be more beneficial.
So, that was about it.
Now let us discuss the tactics to improve the email open rate.
Better subject lines
The subject line of your email is the first and most important opportunity you have to get your message opened and read.
Subject lines, like headlines, must pique the reader’s interest to be effective.
The recipient must be convinced that your email is relevant and useful.
A clear subject line stating that you will meet the reader’s needs and (begin to) solve a problem they have will encourage them to open your email right away.
Proofread before you send
Delivering high-quality content will keep your subscribers interested in your emails and encourage them to open them.
Get a second opinion on it, not just to check for typos but also to ensure that it makes sense, is easy to read, and is free of factual errors.
When you proofread, you should pay close attention to the subject line and first line of text for length and assess whether they deliver on whatever promise you’ve made to your audience.
You should also click all links to verify that they work.
Find the best time to send
There are specific times of the day when your email recipients are more likely to open and read it.
To determine the best time to send an email, divide your list into three equal groups and send the same email at different times of the day for each of them.
You can put this hypothesis to the test by sending out a few different mailings and then tracking which version generates the most interest.
This will take a little extra time, but after a few weeks, you should have a good idea of when your readers are most likely to open.
Concluding thoughts
Besides what we have discussed in this article, there are a ton of factors that determine how likely your email is to arrive in your customers’ inbox and motivate them to open it.