How to Increase Your Repeat Customer Rate (And Why)

Did you know it’s five to 25 times more expensive to gain a customer than to retain an existing one? As a small business owner, this is important information to know.

There’s a ton of information out there about marketing to increase your brand awareness and gain new customers. However, you should also be asking, “How can I increase my repeat customer rate?”

The answer lies in customer relations. The more your customers feel heard, accommodated, and appreciated, the more likely they are to come back.

We’re here to help. Keep reading for a quick guide on how to increase repeat customers so you can spend less and earn more.

Create a Customer Loyalty Program

We all live in a world based entirely on our perceptions. In these perceptions, we are the star of our own reality TV shows, everything revolves around us. In other words, we like to feel special.

Use this mentality to increase your repeat customer rate through customer loyalty programs. Make your customers feel appreciated and special by rewarding them for each purchase.

Create a customer loyalty program that allows customers to collect points. These points can add up to major discounts or free products.

Maximize the Customer Experience

As a modern business owner, you probably sell your products and services online. In this case, you need to optimize the online customer experience.

If your website is slow and difficult to navigate or use, customers won’t want to come back. Make their experience as convenient and enjoyable as possible to maximize online repeat customers.

We also recommend using a virtual receptionist for customer interactions. This gives customers an immediate resource without costing you man-hours. Look here for more info about using a virtual receptionist.

Engage and Retarget

One of the best ways to improve customer relationships is by being more involved. Use social media, emails, and your website to engage with customers. Answer questions and respond as quickly as possible.

We also recommend sending follow-up messages via text or email. After a customer makes a purchase, check in with them and make sure they’re happy with their purchase. These messages can also encourage customer reviews, additional purchases, etc.

Purchase Incentives

Finally, if you want to increase your repeat customer rate, give your past customers a reason to come back. For example, after each purchase, give your customers coupons for future discounts. These can be for specific items or anything in your store.

You can also use your email list to send monthly promotions to your subscribers. Again, make sure these consumers feel special by giving them exclusive offers only available to them. This can be buy-one-get-one offers, upgraded services, and more.

Want to Increase Your Repeat Customer Rate?

There are tons of ways to make your customers feel appreciated. Use our guide to increase your repeat customer rate and think about what would make you feel appreciated if you were in their shoes.

For more small business advice, check out some of our other articles. We have more tips on marketing, financial management, and customer appreciation.