Have you created an amazing product that you want to see on store shelves? Getting your product into retail can open up a number of lucrative opportunities. You’ll be able to reach a larger audience, increase your brand’s visibility, and garner revenue.
But getting a retail product is easier said than done.
You’ll have to prove that your product can stand out in a crowd of already established mainstream brands. The good news is that there’s a step-by-step process that you can follow to increase your chances of success.
Be sure to read this practical guide to learn how to get your product in store successfully!
Product Placement
Product placement can be a great way to increase product visibility and get it in front of potential customers.
To do this, you’ll need to identify the type of store that would be the best fit for your product and then reach out to the store’s buyer. If the buyer is interested, they’ll place an order for your product and you’ll be one step closer to getting your product in stores!
Using Brokers
If you’re looking to get your product in store, one way to go about it is to use brokers. Brokers are usually experienced in dealing with stores and can help you get your foot in the door.
They typically work on commission, so it’s important to make sure that you have a good understanding of what they’ll be doing for you and that you’re comfortable with their fees.
Once you’ve found a broker you’re happy with, they’ll work with you to determine what stores would be a good fit for your product and help you to get in touch with the right people.
If you’re in the food business, check out these food brokers to get your food on the shelves!
Retailer Incentives
If you want to get your product in stores, you need to offer retailers incentives.
These can include things like exclusive access to new products, special pricing, and extra marketing support. By offering these incentives, you’ll be more likely to get retailers to stock your product.
Merchandising
This plan should include a description of your product, target market, and distribution channels. You will also need to develop a sales plan, sales pitch, and marketing strategy. This strategy should include an advertising and promotion plan.
Once you have developed these plans, you will need to find a retail partner who is willing to sell your product.
How to Get Your Product in Store – A Guide
If you’re looking to learn how to get your product in store, there are a few things you can do to increase your chances of success. First, research the stores you’re interested in and make sure your product is a good fit.
Next, reach out to store buyers and decision-makers and let them know about your product.
Finally, follow up consistently and be prepared to negotiate. With a bit of effort, you can increase your chances of getting your product into stores and in front of potential customers.
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