How to Effectively Engage Customers

Did you know that 65% of sales come from existing customers? That is why customer satisfaction is one of the most important aspects of a business.

Are you see a decrease in repeat customers? You might want to implement a plan to build customer relationships.

But how does one engage with customers without spamming them? Read on for more information!

Finding New Customers

First things first, getting new customers is a tough challenge. In fact, it can cost up to five times more than customer retention.

So to find new customers, you need to put an effective plan in place. This can include:

• Market research
  • Competitors
  • Niche target
• Building a customer list
  • Personal contacts
  • Referrals
  • Social Media
• Following up
  • Email list
  • Replying to reviews
  • Engaging in social media

As you can see, finding new customers is all about engagement. You can send marketing emails, start a social media campaign, and make personal contact with your customers.

There are many benefits of email marketing; make this a priority when starting and take it from there.

How to Engage With Customers

Engaging with customers, new and existing, is essential to your business. There is no “sit back and relax” my eCommerce site is doing is bringing in money. You need constant commitment to making the experience one of a kind and personal.

When you engage with customers, there is a fine line between offering great service and becoming spammy. Let’s take a look at how we can avoid spamming your customers.

Offer Value and Great Experience

Many businesses have a blog. We are talking about offering your customers useful content that leads them towards your product.

For example, if you sell beauty products, you can provide information on keeping healthy and clear skin, how to clean beauty brushes, and what lighting is best for applying make-up.

To find what works for your niche, look at what your customers need. For example, you can research a gap in the market, look at your competitors, and ask your customers for reviews.

Build a Community

That brings us to the next step of engagement; building a community. Again, social media is a great place to start.

But you can also build a community on your website. For example, offer a subscription opt-in, post updates from behind the scenes, and make your platform a safe place for your customers where they can share insights, resources, and other beneficial content on an open forum.

How you present your brand to the world is key in this step. Think about your story, why you offer your services and products, and captivate your customers.

Become an Inspiration

The US alone has over 31 million small businesses. However, you need to go the extra mile when building a brand to stand out from the crowd.

This means getting personal. Give a glimpse of your life. Let your customers know that you are human and that your business values human connection.

For example, share and emphasize how your business started. Most entrepreneurs don’t start a business for money. Instead, they either faced a problem, found a solution, and now offer the same solution to others, or wanted to pave their way to freedom.

Depending on the reason, you can work it into your vision. Show them your passion and love for the product. Show them that your company is the solution to a problem that only you can solve.

From there on, you can pave the way to brand awareness. Think of some global businesses that everyone recognizes, regardless of their target market.

We can list a few:

• Google
• Apple
• Coca Cola
• Nike
• Toyota
• And so forth

These companies all had humble beginnings, starting with one person and their solution to a “problem,” even if that problem is trivial, like wanting a delicious drink.

Be aware that your brand needs to evolve, and you might need to update your story as time moves on. As your company grows, it will face other problems and don’t be afraid to include the struggles you and your company face with your customers.

Again, it is important to remain human and connect with your customers on a personal level.

For example, in 2004, Dove launched a campaign that changed the world for many women. Dove saw the issue of body shaming and started being a front-runner on body acceptance. They didn’t have a perfect run, but they used their public platform to bring attention to a real problem.

Marketing 101

Engagement is an in-depth form of marketing without making it look like marketing. Instead of focusing on sales, you focus on customer relationships.

However, that doesn’t mean that you won’t see an increase in sales as a result.

The first thing you need is research and data. Don’t build a marketing campaign on a hunch. You will most likely miss the mark if you do, which may turn away potential customers.

Instead, gather information to build your campaign.

You can do this with:

• Interviews
• Focus groups
• Observation
• Past campaigns

There is a risk in every step you take in business. But with big risks come big rewards. As long as you make strategic decisions based on data, you can mitigate some of that risk.

Boost Your Sales: Engage Customers!

Communication is key in any relationship. Lack of communication can be detrimental to your business, as you will have a hard time retaining customers.

Engage with customers, and you will see an uptick in sales!

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