How to Create Blog Content Strategies: Everything You Need to Know

There’s a reason why there are almost 700,000 marketing specialists found in the United States. These days, marketing is split up into so many subsections they require different specialists.

One rising star in marketing is targeted blog content. Thanks to SEO, marketing with blogs has the potential to put your brand in touch with both local and global audiences.

But, you don’t always need a marketing specialist to create blog content strategies that work.

To prove it to you, we made this article. We’ll walk you through how to create blogs that genuinely connect with your audience. Let’s get started!

Set Clear Goals for Yourself

Making blog content blindly is one of the number one problems that many businesses run into. Instead, you need to have specific goals for your blog content. Some common goals include things like:

• Increasing social media following
• Improving brand trust
• Higher SEO rankings
• Better sales
• More traffic

Why is it important to set goals? Because it allows you to craft a strategy that’s tailor-made toward achieving that goal. For example, if your goal is increasing web traffic, then you can use blog strategies that aid in growing blog traffic.

Don’t spread yourself too thin with these goals. If you try and improve everything, your strategy will suffer. Instead, focus on one or two areas. Try and use measurable metrics when writing out your goals.

For example, you might want sales to increase by 5%. Or, your number of followers to increase by 1,000. That way can have a quantifiable way to measure your success (or lack thereof).

It’s important to know when a blog isn’t successful. That way, you can change something to try and get different results.

Find Out Your Target Audience

The next part of a blog content strategy is identifying your target audience. A target audience is essentially a demographic that would be most likely to purchase your product or service or engage with your content.

For example, if you run an automotive mechanics blog, your target audience might be men between the ages of eighteen and fifty. Or, if you run a beauty blog, you might want to target teenagers and young women.

A target audience is important because it allows you to answer important questions about your strategies. Some of these questions include:

• Where and when does my target audience hang out online?
• What type of content do they often engage with?
• What makes them buy products?

If you can’t think of your target audience, you might want to invest in a survey to find out who engages with your brand. What you don’t want to do is make your target audience everyone.

Every business owner wants to appeal to the highest number of potential customers out there. But, if you target everyone, you’ll end up making bland content that falls flat with most demographics.

Research Keywords and Topics

Now that you know your target audience, you can start thinking of keywords and topics that will appeal to them. This process shouldn’t simply be guesswork. Instead, you should look at seed keywords to make topics for blogs.

These are the keywords that you’ll craft into blog content and consider when writing blog headlines. Let’s say you run a baking website. Your seed keywords might look something like this:

• Cakes
• Pastries
• Bread
• Desserts
• Cookies
• Brownies

Once you have these seed keywords, plug them into a keyword explorer. This is an app that takes your keywords and gives you blog topic ideas that match what people are searching for.

In our example, a keyword explorer might suggest content titles like, “How to Make the Best Cakes” or “Ten Types of New Cookies You Need to Try.” From there, you can pick and choose which keywords best apply to your business.

Can’t think of keywords? Look into what your target audience is searching for. Select the terms that overlap with what you offer.

Organize a Content Calendar

Now, it’s time to organize a content calendar. You should first consider how often you’ll post and when you’ll post. Your resources will usually determine this.

If you have a small operation, you might only be able to post a few times a month. But, if you have the budget or the team, you should consider trying to make multiple articles each week.

Regular blog posts are the key to high viewership. Once you map out your schedule, you can fill in your calendar with the exact blog posts you’ll post on each date.

Include information like the blog title, the keywords you want, and a brief description. You should also put in the word count, picture requirements, and any other notes that you want to be included.

Craft an Identity for Your Blog

This can be a little more abstract. But, it’s still important if you want your blog to be successful. Readers will revisit a blog when they know it’s consistent.

Websites that have an article that differs in style, tone, and visuals can alienate readers. So, decide what type of tone you want your blog to have. Maybe it’s serious and informative.

Or, it could be light-hearted and casual. Regardless of what you choose, make sure that all your content is consistent with this identity across the board.

You should also implement writing and style rules. That way, your grammar and language are the same from article to article.

Enjoyed Learning How to Create Blog Content Strategies? Keep Reading

We hope this article helped you learn to create blog content strategies that work for your business. As you can see, crafting a competent strategy takes a lot of work. With these tips, however, it’s certainly within the scope of possibility.

If you found this article informative, then you’re going to love some of the other topics that we have. We have categories in everything from fashion to health. So, keep reading to learn more.