How to Become a Vendor on Amazon

Did you know that there are almost nearly 2 million Amazon sellers worldwide? In America, 65,000 sellers made over $100,000 in sales during 2020.

Have you considered becoming a vendor on Amazon? The process might seem overwhelming, but you can sell to Amazon by following a few simple steps.

The following guide will explain exactly how vendor product listings on Amazon work. Read on and learn how to become an Amazon vendor and start making profits.

Seller vs Vendor on Amazon

Businesses can work with Amazon as either a vendor or as a seller. Sellers are retailers that sell products straight to customers.

Vendors have a relationship with Amazon and sell their products to them in a wholesale manner. Then, Amazon sells the vendor’s products to consumers. Amazon also controls the price of a vendor’s products.

Amazon buys items in bulk from the vendor at a lower price. The products are sent to Amazon where they’re organized in warehouses and prepped to sell.

Amazon Vendor Benefits

Amazon Vendors get the advantage of using the Amazon brand name. It creates recognition and builds trust with consumers to generate more sales.

There are more advertising features for Amazon vendors. The added options produce stronger marketing campaigns and drive more traffic to products.

The selling process is much easier for vendors. Becoming a vendor eliminates issues like fulfilling customer orders, tax liabilities, lost inventory, and other Amazon deductions.

Vendors only need to focus on fulfilling their purchase orders and billing Amazon. Other standard admin tasks don’t apply to vendors. They don’t have to worry about working with multiple customers.

Amazon Vendors have the choice to use features like Amazon Vine and Subscribe & Save. These special programs often help reviews, search placement, and sales.

Becoming a Vendor

There isn’t a way to sign up or apply for vendor status on Amazon. Unfortunately, their vendor program is invite-only as of 2022. Amazon’s team reaches out to you if they want you to potentially join the program.

Sellers occasionally find success by contacting Amazon becoming a vendor. Sometimes they even contact Amazon vendor managers on sites such as LinkedIn. However, these methods of becoming a vendor won’t likely work.

The best method to gain Amazon’s interest in your business is to create a successful brand. Generate a high volume of sales both on and away from Amazon to grab their attention.

Amazon teams notice brands that produce traffic, have great reviews, and consistently have high sales numbers. There’s a great chance that Amazon will contact you about becoming a vendor if you meet those requirements.

Start Building Your Brand

Now you know that becoming a vendor on Amazon requires building your brand first. Focus your attention on making great products and generating excellent product reviews.

Although this might take some time, the benefits of becoming an Amazon vendor are more than worth it. Check out the business category of our site for more helpful tips and fascinating information.