How Programmatic Ad Buying Boosts a Marketing Campaign’s ROI

Did you know that 81% of sales happen after seven or more interactions? Targeting your audience up to seven times isn’t as easy as it sounds. You’ll need accurate and targeted ads to be successful.

Programmatic ad buying involves setting parameters based on your market and finding ad space that helps your conversion rate increase.

Is this form of advertising worth it? Keep reading to learn how programmatic marketing can increase your campaign’s ROI.

Lower Prices

Premium inventory from a publisher site doesn’t come cheap. Programmatic ad buying involves getting remnant inventory rather than premium inventory.

Because there are different types of programmatic buying, the price will depend on which method you choose. In general, the pricing is lower than when buying premium inventory.

If you choose to bid in real-time over ad space, you won’t worry about going over budget because you can stop bidding at any time. When you buy straight from the publisher, you’ll pay by cost per impression (CPM).

More Data and Insights

With programmatic media buying, you are using automated technology. This can improve the performance and efficiency of your campaign which will improve your ROI.

You’ll be able to gather data and analyze it more efficiently. Your insights will tell you whether you are making the most of your marketing budget with this form of advertising.

Better Targeting

A campaign should be focused on a specific target audience. You waste marketing dollars by targeting the wrong audience.

With programmatic ad buying, you set parameters based on your market and how much money you want to spend. Machine learning takes this knowledge to find the right ad space.

Improved Tracking Capabilities

To know if a programmatic advertising campaign works, you need to track it. On programmatic ad platforms, you’ll be able to track the level of engagement your ad receives while seeing where it shows up.

You can use the data you find to invest your advertising budget in the right areas. With accurate tracking capabilities, you’ll be able to allocate a smaller portion of your budget without sacrificing valuable insights.

Faster Ad Launches

When you buy ad space for programmatic marketing, the advertiser wastes no time launching the campaign for you. Because this form of marketing is automated, advertisers and audiences better connect across devices.

Programmatic TV buying takes a bit longer than launching ads on websites, but that is expected in the process.

Integrated Buying Platform

Programmatic ad buying lets the marketer buy straight from the source rather than going through agencies. This makes the entire ad buying process more streamlined.

No longer will you need to spend time negotiating a fair price point. You’ll save time and money with straightforward ad space buying.

Programmatic Ad Buying: Should You Integrate It Into Your Marketing Strategy?

Programmatic ad buying allows you to bid on ad space in real-time. You’ll connect with publishers who meet your criteria of marketing budget and target audience.

When you do buy ad space with this method, you’ll benefit from all of the above qualities. Sooner than later, you’ll see a return on investment for your marketing campaigns.

For more informative blogs like this, check out the other posts on our website.