Finding Sales Growth Strategies That Work for Your Team

Did you know that digital marketing ad-spend increased by 12% during the pandemic in 2020? If you’re looking for a way to increase your sales revenue without keeping up with the increase in paid advertising then you need growth marketing.

Don’t worry if you’re not sure what that is or how to create the right sales growth strategies for your business. Keep reading to learn everything you need to know so you can scale your business to the next level.

What Is Growth Marketing?

Growth marketing focuses on quickly growing your reach through a series of fast experiments. They then measure sales growth along with tracking which tactics work the best. The goal is to see faster lead generation at a lower cost-per-acquisition.

Traditional sales marketing focuses on long-term growth and lead generation. While these are important factors of your business, today’s marketers are harnessing the power of digital marketing to hack into faster sales growth methods.

As you grow your business, you’ll want to focus not only on new leads but also on sales volume. And using top sales growth strategies will help you do just that.

Benefits of Sales Growth Strategies

Growth marketing will bring new revenue in an agile and data-driven method to quickly scale your business. Some other benefits you’ll see by focusing on sales growth strategies include:

• Improve brand recognition
• Avoid overspending on PPC
• Improve current campaigns
• Quickly increase revenue

As you can see sales growth strategies can be very beneficial for your organization. Companies everywhere are jumping at the chance to raise their revenue without first increasing capital spending. But it can be tricky if you don’t have a blueprint to follow.

Sales Growth Tips

Too many managers decide to jump into growth marketing without first understanding the top tactics that bring the most success. These top tips will help you grow your brand recognition and increase sales without first increasing your marketing budget.

1. Focus On Existing Customer Base

The fastest way to grow your sales without growing your marketing reach is to focus on your existing customer base. These are people with whom you’ve already established trust.

Capitalize on that by offering account-based marketing in the form of upsells and cross-sales. Take the time to learn how to do ABM so you can increase your sales without increasing your leads.

2. Work With New Partners

Joint partnerships are a great growth strategy as you can capitalize on an already existing audience. Don’t worry about taking the time to grow your own audience.

Instead, partner with an influencer in a similar yet separate industry and share your product or service with their audience. By working with a built-in audience through partnerships you’ll grow your brand awareness much faster than spending time and money on traditional marketing or paid advertising.

3. Improve Your Conversions

Before you worry about bringing more traffic to your site, analyze how you’re doing with the audience you already have. What are your current conversion rates? How can you improve your site to improve how well you convert leads?

This will grow your sales without waiting for long-term growth through organic traffic growth. Of course, you should factor improving traffic into your overall marketing strategy. However, for quick sales growth, focus on converting the traffic you already have and watch your bottom line grow.

Grow Your Business With These Strategies Today

For many companies, it’s imperative to find a way to grow sales without increasing their spending. And these sales growth strategies are the key to doing just that.

Bookmark this article and come back each time you need new ideas for growth hacking your marketing strategy. For more great information on this and other topics, check out the rest of our blog.