Everything You Need to Know About Opening Your Own Amazon Store

Are you looking to start or expand your online business?

Ecommerce has never been bigger, and one of the most popular platforms to do your business is Amazon. Amazon gets over 213 million unique visitors every month in the US alone. Amazon is the best platform for reaching a wider audience and getting the exposure you need to get a headstart.

However, if you aren’t that tech-savvy, opening an Amazon business account can seem pretty complex. Don’t let that stop you from launching your online business! All you need is to understand the registration process and meet some basic requirements.

The best thing about Amazon is that they don’t leave new businesses to their own devices. You’ll find plenty of business tools and guides on Amazon. Read on for a breakdown of what you need to know about opening your own Amazon store.

Registering Your New Business

Registering your brand is the first hurdle you need to cross to start a business on Amazon. This will require you to go through the official Amazon Brand Registry and pay for an Amazon seller account. This comes with some major benefits, aside from getting your foot in the door.

These include installing security measures for your brand, which can be difficult to do alone. Another is access to top-tier analytics and free business tools to help you grow your business. To buy an Amazon seller account, though, you need a few things.

You need to have at least one registered trademark in the country you intend to do business in. This trademark usually needs to be active, but thanks to Amazon IP Accelerator, it can be pending too. You’ll also more or less need to meet a certain standard for packaging and branding.

In essence, the products you wish to sell should have your branding and proper packaging. Put another way, make sure what you plan to sell looks professional when you ship it out. Making sure your branding is prominent is also good business practice.

Once you’ve bought an Amazon seller account and met the requirements, you can open up a store for free. By partnering with Amazon, you’ll boost your SEO on Google, which will lead to more exposure and sales. Make sure you go through official channels to avoid getting caught up in a fake Amazon scam.

Make Sure You Abide By TOS

Getting your storefront up and running is one thing, but the last thing you want is to shoot yourself in the foot. Amazon has its terms of service and expectations for they expect. You can easily look up their “creative acceptance policies” for a full list.

In essence, any media you use needs to be HD. This means photos of your merchandise and any videos on your page. You should also endeavor to use good grammar.

Avoid cramming a bunch of keywords together. Playing by the rules will keep Amazon and your customers happy. An important element people forget is they can’t put contact details on their store.

That means no email address, social media links, or personal websites. This policy helps stop Amazon impersonators from using your credentials to scam others. Nevertheless, it can be difficult for a new business to try to get its start.

However, any good business strategy will find ways to spread the word and grow anyway. For now, capitalize on the high search engine return you’ll be getting via Amazon. Run this in tandem with a wider marketing strategy to grow your profile.

Take Advantage of Free Tools

Amazon gets you free business tools. These range from analytical tools to guides and training for how to make sure you succeed. The first thing you need to know is that running an Amazon store requires no website experience.

It’s an easy and painless process that anyone can do, and the templates could not be more user-friendly. Amazon also offers guides for business owners who want to add a touch of extra spice. There’s even Amazon Seller University to help you master the basics and grow your shop.

They do this through various videos and articles that help you take your Amazon business to the next level. Opening an Amazon store also gives you access to data tools. You can use these to track your traffic and where it’s coming from and get reports on your audiences.

This makes it easy to compile research on your shop’s performance and customer base. Things like gender, age, education, and income are only some of the data you can keep track of. You get access to all this and more, making setting up a successful business plan a cinch.

Hire the Right People to Help

You need to hire the right people to help you grow your site. While you can run most of the day-to-day aspects of your store well, there are areas where extra help can’t hurt.

One of these is finance and bookkeeping. It’s hard to overstate how important accounting services for Amazon sellers are. It can be difficult to keep up with all the financial gymnastics that can go on.

This is especially true when you have a successful international online store. Even the best and largest companies know they can’t go it alone, so they look to hire or partner with the right people.

Opening Your Amazon Store with the Right Business Tools

Getting on Amazon is a dream for many sellers as they provide all the business tools you’ll need to succeed. Having a store on Amazon boosts your SEO on Google and provides you with all the analytics you need to do detailed market research. They even offer free guides and tutorial videos to maximize your Amazon store’s full potential.

For this reason, it’s essential to know the process for setting up and running your Amazon store. A good mix of Amazon tools and outside knowledge can make a difference. For more on how to take advantage of Amazon to boost your business, check out our other blog posts!