Diversify Your Business Ad Campaign to Attract New Customers

As a small business owner, the odds are stacked against you. You have multiple competitors, both big and small. Furthermore, half of all small businesses fail before they make it to their fifth year.

However, this doesn’t have to happen to you. If you can find a way to attract new customers and keep your revenue high, your business will not only survive, it will thrive.

But how can you ensure your marketing campaigns are bringing in new customers?

We think the answer lies in creating diverse ad campaigns. If you’re always using the same marketing tactics, your target market will become numb to your message.

We can help. Keep reading for our top tips on how to diversify your business ad campaigns.

Affiliate With Other Businesses

If you want to bring in new customers, try targeting a different audience. Affiliate with other small business owners in relevant industries.

Work together to create an effective, mutually beneficial referral system. You can post on one anothers’ websites, hang promotional signage in each other’s locations, and more. This will give you access to their audience base.

You can even work together to host a charity event in your hometown. This would bring a lot of positive exposure to each of your brands. We recommend getting other local businesses involved as well.

Invest in Radio Commercials

Another way to diversify your business advertising is by using radio ads on the local stations. A large number of people still listen to the radio in their cars, at work, and at home. By investing in radio commercials, you can attract new customers to your company.

Do a little research to find out what demographics of consumers listen to each of the local stations. Then, decide which stations you want to play your ad.

Create Video Content

Video marketing is one of the best business advertising tools. Videos ads are captivating and engaging. They’re more likely to grab a consumer’s attention.

This diverse ad campaign strategy leaves plenty of room for creativity and product/service promotion. Just as importantly, you can publish video content across multiple platforms. You can send the video in emails, publish them on social media pages, or pay to have it on other websites.

Host a Live Webinar or Video

Finally, to attract new customers, you have to provide something of value to pique the interest of consumers. For example, if you have valuable information, skills, or advice, promote a live webinar and secure as many guests as possible.

Invite people via email, social media, your website, landing page ads, and more. People can secure their place in your webinar by subscribing to your email to receive an access code. This will also add them to your email list for future marketing.

Devise a marketing message and call to action for your webinar. You should strive to make several sales conversions. It will also serve to “plant the seed” in consumers who don’t purchase anything from you during the webinar.

Want to Get New Customers?

There are countless ways to diversify your business advertising and attract new customers. We hope this article provided some valuable suggestions to help you improve your business.

And if you’re looking for more small business tips or marketing advice, we have more to offer.  Before you go, take a look through some of our other articles to find more information to help you grow your company.