Debunking the Most Common Digital Marketing Myths That Exist Today

Are you a small business owner looking to develop an online presence and boost your business through innovative marketing methods? If so, you’re likely in the process of researching what exactly makes a smart digital marketing strategy. The marketing industry is fast-paced, and this is especially true in the digital marketing space.

Because of this, you need to stay on top of trends. What was true six months ago may not be the case today. On top of this, there are plenty of digital marketing myths leading brands to make poor decisions when it comes to other marketing strategies.

To avoid these kinds of mistakes, you need to know what these myths are. Let’s take a look at some now.

Social Media Is a Waste of Time

When social media first became prevalent, there was a somewhat pervasive idea that such channels were insignificant, not to be taken seriously, and a waste of time for brands. Some businesses maintain this outdated stance to this day. But believing this is one of the worst things you could do for your business.

Social media is the bread and butter of small business marketing. It’s a type of digital marketing that you can do yourself, it’s easy, inexpensive, and has the potential for huge reach and exposure. Whatever else you do, don’t neglect your social media channels.

Quantity Is More Important Than Quality

When it comes to content marketing (and indeed posting on social media) it’s a common misconception to think that the more you put out there, the better your content will perform. It is true that it’s important to post regularly on social media, and for SEO purposes, a good stock of content is a good thing to have.

But in reality, the quality of what you’re posting matters much, much, more than how often you’re posting it. Put effort into the content you create—your followers and customers will appreciate you for it.

Digital Marketing Is Easy to Master By Yourself

One of the things that’s appealing to many businesses about digital marketing is that it’s something they can do themselves. While this is technically true in some cases, in order to have a truly successful digital marketing campaign, it’s likely you’ll need help from an expert.

Yes, you can post on social media and create blogs, and this can generate engagement. But without knowledge of social media marketing, PPC, SEO, and how to use analytics to your advantage, you can only go so far. If you really want to see a successful campaign, turn to a professional digital marketing agency such as Red Beard Digital.

Don’t Be Fooled by These Digital Marketing Myths

The above digital marketing myths are still prevalent only because people continue to believe in and perpetuate them. Don’t fall into this trap. Make better decisions when it comes to your digital marketing strategies.

If you’re looking for more smart marketing advice, we’ve got you covered. See some of our other digital marketing articles now.