A blog is a log or website available on the net with links to other websites. The blog creator will be the ‘blogger’; when you update any blog, you are ‘blogging.’ Personal blogs are called ‘blog posts’ or ‘blog entries.’ In most cases, blogs are regularly up to date. For SEO, the more frequently updated, the better.
Not only should your website title be attention-grabbing, but it should also be something people will hunt for on Google. Therefore, don’t ensure it is too general, nor should it be so specific that nobody will search for the item.
For example, a wedding photographer presenting tips on taking wedding pics should not call the blog ‘Taking wedding photos’ as this will likely be lost amongst the many thousands connected with other posts. Instead, the photographer could choose titles including ‘How to take wedding pics in the rain’ or ‘How to take wedding photos with low light situations. ‘ The best way to, or top tip tutorials, will generally create loads of interest in the blogging universe.
Try not to make the title very long. Google will only display the primary 70 characters in its SERPs, so try to keep it small, sweet, and attention-grabbing.
While there is no definite rule regarding the blog period, it is generally accepted that 200-500 is the minimum fair length. Ideally, a site should be between 500 to help 1000 words. This will allow an even of detail that gives your reader adequate information but doesn’t overload them.
Of course, if you develop a blog following, you could write shorter or extended blogs as you know there is by now, an audience for them.
This may not be to say that every one of your current blogs must be at least five-hundred words. First and foremost, a website should be written with the viewer in mind, not the search engine. Therefore if you want to add a short website that you know will be liked by your target audience, write that!
The length of a blog may, of course, vary depending on the articles. Remember that for SEARCH ENGINE OPTIMISATION purposes, well-written content needs to be optimized and some images wherever possible.
By so doing, blogs are personal to you and your business, so although we would suggest blogs of your length, it is entirely up to you. What is essential, and I cannot stress this adequately, is that blogs are composed regularly. This is the key to being able to blog a success.
In an ideal world, we may recommend writing at least one website weekly to retain viewers’ interest and impact your engine ranking. The more websites you write, the more search engines like Google will recognize your internet site. It also increases the chances of your current audience sharing its information.
Once you start building up a new following, you can finish a new blog by notifying readers of the date you will send your next blog, which will promote readers back to your site consistently.
We do appreciate this writing a blog each week is not always achievable. You must establish a realistic work schedule that will work for you.
The good idea is to purchase your employees involved. Request that they contribute one blog thirty days if possible. This way, you will get various blogs from a variety of views. It also gives your workforce a chance to keep updated with the latest industry developments and trends.
While blogs represent you, including your company, here are some tips on information that may increase the popularity and readership.
Think of a relevant search phrase for your blog. A word and a term that best represents your blog’s content should be used in the title and duplicated throughout the blog, including, essentially, in the first paragraph. But the truth is, however, that if the word is repeated too often, the blog looks over-optimized. There are no strict rules about how often your keyword should be found in your blog, although as a standard if you repeat the keyphrase every 100 words, that will give you a ‘keyword density’ regarding 1%. Generally, a critical phrase density of 1-5% is acceptable. Anything above 7% would appear to be also keyword rich and over-optimized.
While writing your blog, beware of the people in your target market and register with them at heart. If, for example, you own a floral dress shop, your blogs would have an exciting theme. If you own an excellent accountancy company, your websites are more likely to be factual and informative. Always try to choose blogs relevant to your business. It truly is perfectly acceptable to write for your personal opinions; in fact, this is undoubtedly actively encouraged as this is likely to make it stand out from the rest and may help you to establish a following.
As previously explained, informative personal blogs such as ‘how to’ and ‘top tips’ guides are often popular. Try to break down what you can into numbers or round points to create an easy, you-just-read, more aesthetically pleasing product. Readers prefer bite sort of information over and above longer paragraphs of text. Photographs are also beneficial in a site. Anything to keep the reader’s awareness.
While writing your blog, the truth is relevant websites you can connect to. You can also link to pages from your website. For example, if you are a real estate broker writing a new blog on buying a previous investment, perhaps provide a link to your holiday homes page with your site. You could then offer a remote connection to a relevant area. For instance, possibly linking to an internet site that provides holiday home mortgage assistance. The possibilities are endless.
Obviously, we know, although double-check any blogs previous to submitting. It may be the first time a reader has heard of your company, so building a good impression is vital.
It is possible to add the blog would be to the website page on your site. It can be, after all, valuable content. Why would you want it anywhere besides your site? If, however, to become alarmed a website or would instead build a separate blogger account, you can apply so, perhaps using the Squidoo Blog Account or a Yahoo or google Blogger Account, which you can, in that case, link back to your site. There are various writing blog sites, so make sure they’re relevant and respected before adding. However, as we generally say, content is King, or perhaps a website should benefit from new blog content over and above another website.
If you need further assist with writing blogs, call all of our helpful team on 01903 250454 for blogging, Month after month, and more digital marketing expert services.
For further information on how blogs assist with SEO, or for more Months of month help, contact us on our NO COST SEO audit page,
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Read also: Employing Blog Marketing Online
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