Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%? Branding includes everything from online marketing to product packaging.
If you want your products to sell, you need to know about the package design process. Keep reading to learn more about product packaging.
Brand Requirements
Product package design needs to include brand requirements. Your products represent your brand and should mimic the aesthetic of your brand.
The main requirements to look into are:
- Colors
- Fonts
- Logo
If you have specific brand colors, your packaging should have these colors in the design. The proper fonts and specific usage should be taken into consideration as well.
If you need a logo on the product package, make sure there is enough room for it. The best designs include logos so that brands are easily recognizable.
Package Content
Another one of the best package design tips to follow is making room for content. It’s important to sort out the copy before you start creating the design.
Depending on the industry you are in, there are certain things that may be required on your packaging to avoid legal implications.
Written copy typically includes the name of the product and a product description. The words should entice a consumer to buy the product.
If you want to include photos in your packaging, you’ll need imagery ready before the design process. This is different than placing a logo on your products.
Also depending on your industry, you might need to include nutrition information, barcodes, association marks, etc.
Style Research
A package design service can help you with style research or you can complete this process yourself. Before getting to the designing step, collect packaging that you like from other products.
Gathering style ideas can help you come up with ideas of your own. Keep in mind that you should be curating designs for your customer, not yourself.
If you really love the color blue but know your customers won’t, don’t include it in the packaging design.
Budget
Creating new products is going to be a bit pricey. Budgets for packaging design are based on one-time costs and per-item costs.
Some of the one-time costs are:
- Original design work
- Purchasing a stamp
- Print plate setups
Unless you change your design, you will only pay for these once.
Per-item costs are for materials and labor. Each product box costs a certain amount. You can pay someone to fill your product box for you or do it yourself.
Flexible packaging companies offer standard materials and technology that make your packaging designs successful.
Before starting the design process, get an idea of how much you would like to spend.
Product Package Design Steps to Follow
Product package design requires a lot of steps before you can actually get started. Consider your brand requirements, content, style research, and budget to help curate a plan.
Use this guide to come up with ideas. Don’t forget to come back for more blogs like this.
