Musk will first host a massive party at Tesla’s new factory in Austin, Texas.
The company has a permit to host 15,000 people for what it’s calling a “Cyber Rodeo,” nodding to the Cybertruck the CEO unveiled to enormous fanfare in November 2019 but hasn’t put into production yet. Fans are clamoring for tickets — including on Twitter — and heading to the Lone Star State’s capital in hopes of being someone’s plus-one.
Tesla has put off rolling out the Cybertruck, Semi or Roadster until no sooner than next year, because the company is parts-constrained and would produce fewer vehicles if it tried to add more models to the lineup, Musk said in January. This dragged on Tesla shares early this year, but the opening of the company’s other new factory, near Berlin, and last week’s signal another stock split is coming have done wonders for the stock.
The Rodeo promises to be a late night: doors open at 4 p.m. and remarks begin at sunset, according to Tesla’s event page. The next morning, SpaceX has scheduled another major milestone launch.