In this modern era, video is everywhere. Look for anything on Google, and you will find one video for that particular search. Go through the social media feed, and you will encounter video content. It clearly shows that video has become the “king of content.”
Market stats reveal that around 1 billion videos are watched every day on YouTube. Approximately 90% of the customers have said that videos help them make a buying decision.
Now, this particular metric is not that surprising because videos are currently dominating the area of digital marketing. That is why video marketing should be an integral part of a company’s promotional strategies.
Understanding the Importance of Video in Digital Marketing
Video is crucial for digital marketing these days. It is mainly because 97% of the marketers have said that videos can help clients/customers develop a crystal clear understanding of their services or products.
About 81% of the businesses have included a video in their digital marketing strategy. Marketers and business owners can still wonder why video marketing should be inherent in their marketing strategies. Here are some reasons to prove the point:
- Helps build connection: When videos get made, it helps create a personal connection between the users and the content they are watching. But to craft a unique and high-quality video, it is important to include the crux of the main message that the particular organization wants to convey to its audience. Nowadays, the audience does not like to see lengthy videos so the video length becomes very important. Tools like a video trimmer can help you to create appropriate length for your video that convey all the essential features of their business and help marketers make their videos more attractive by adding stylish pictures, fun graphics, engaging music, and a spunky voice.
Types of Videos Businesses Can Use
With the help of video trimmer tools and other software, businesses can create many unique videos like:
- Informative Video with Animation: These are the most common types of videos used by businesses. It features all the main statistics about a particular business while showcasing shorter video clips or stylish images and playful transitions or fun graphics.
- Interview-Style Video: Short interviews of the right employees will offer customers an inside look at how the business performs. Quite naturally, that helps in upholding a level of business competence.
- Facebook Live Video: These videos give all the viewers an unedited and real version of how a business generally performs. In Facebook Live, viewers can also react and comment on the video.
Reasons That Prove Video is Crucial for Digital Marketing
Including videos in your digital marketing strategy will benefit a business. Here are some powerful reasons behind it.
- Videos Can Boost Sales and Conversion
Firstly, videos can help a business make some money. Adding a product video on a website’s landing page will increase the conversions by 80%. Videos will work perfectly irrespective of the group in which you arrange them. Videos can also lead to sales directly.
Studies have provided evidence that 74% of the consumers who watched a video about a service or product subsequently purchased it. So, businesses must create interesting product or service videos to boost conversion and sales.
However, there is another reason behind including videos in an organization’s marketing plan. It is because attractive visuals captivate the audience’s attention to a great extent. So, when pictures can easily boost engagement, just imagine what moving images can do for your business.
- It Helps in Achieving Excellent Return on Investment [ROI]
Around 83% of the businesses claim that video offers them an outstanding ROI or Return on Investment. Video production is the cheapest or easiest work, but it does pay off extremely well. Besides that, video-editing software comes with quite a few features and nowadays, it is quite affordable. Even smartphones can create some cool videos as well.
But the great news here is that the “CONTENT” is the main thing that matters the most. Experts say that consumers will not like videos that do not properly explain the service or product. Even if a video has great visuals and attractive images but fails to depict the services or products of a business, it would be of no use.
- It Appeals to the Mobile Users
Mobile and videos go hand-in-hand. About 90% of the consumers watch videos on their smartphones, and mobile video views have increased by over 233%. People like watching videos on the go. The video audience is constantly increasing because the number of smartphone users is growing.
There are more smartphone users than television viewers and desktop viewers. They will feel a more personal connection to businesses that display ads or video content on their smartphones. Brands have to be careful in curating and creating optimized videos for mobiles. Naturally, that will ensure a seamless viewing experience for users, and the brand will benefit from high viewership.
- It Encourages the Social Shares
The social media platforms encourage video content with their latest features. Facebook’s Live Video, 3600 Video, and Lifestage, Instagram’s 60-second stories, videos, and Twitter’s Periscope are ways businesses can share video content. However, YouTube is the most popular platform to share video content. Many businesses utilize this platform to post videos of their respective products, services, offerings, and achievements.
But video marketers must keep in mind that people do not share facts but emotions. Around 76% of the users have claimed that they will share a brand’s video with their family and friends only if it is entertaining.
Thought-provoking and emotional videos can only ensure ROIs through social shares, which can instantly increase your site traffic.
Wrapping Up
Video has become extremely important for digital marketing these days. They can boost sales and conversion, encourage social shares, and help customers properly understand a service or product. Businesses who effectively use video content will gain customers and millions of views. Quite naturally, video marketing is gaining traction and becoming an integral part of a brand’s digital marketing plans.