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Customers, he said, are receptive to the simple website prompts and quick quotes for their vehicles. The website and branding were designed to evoke the seamless experiences offered by new digital retailing companies that have promised to improve the traditional car-buying process.
Matthew MacDonald, Inride’s director of operations, said a client can go from getting an initial quote to having a check in their hand in under an hour.
“It’s all about putting the customer first,” he said.
MacDonald was one of Inride’s early customers, selling his 2021 Toyota 4Runner for an $8,000 profit before joining the staff a few months later.
Koons of Silver Spring’s branding is not attached to the Inride website or mentioned in commercials. but Perdikis said customers are made aware of the connection in the email they receive after providing their information.
Inride uses an algorithm that looks at retail and wholesale market data as well as days’ supply information to come up with a price. If a customer has an offer from a competitor based on an appraisal of the vehicle, Inride promises to beat it or cut the customer a $500 check. It has yet to write one of those checks.
“It’s about building a brand,” Perdikis said. “I don’t ever want to lose an opportunity over a few hundred dollars. I’d much rather have that car in stock.”
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