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Pack the littluns off to mattress, decrease the shades and metal your soul: Hulu is warning viewers that unique film “Not Okay” options “an unlikable feminine protagonist.”
On Hulu, a discover in entrance of the R-rated film says: “CONTENT WARNING: This movie accommodates flashing lights, themes of trauma, and an unlikable feminine protagonist. Viewer discretion suggested.” “Not Okay” stars Zoey Deutch as a villainous, pathologically ruthless web fame-seeker. It premiered Friday, July 29, on Hulu.
After all, Hulu’s set off alert in regards to the “unlikable feminine protagonist” is definitely a meta-joke — it’s meant to be cultural commentary about unpleasant girls characters being worthy of a mature-content disclaimer on the order of, say, exploding-head violence or graphic nudity. Word that the unique trailer for “Not Okay” includes a comically oversize purple warning card punctuated with exclamation marks that has the identical warning in regards to the movie’s unlikable fundamental character.
However with none context, some have taken Hulu’s content material warning at face worth — resulting in a spate of irate, confused and derisive reactions on social media…. together with just a few attagirls.
Why is Hulu warning me about “an unlikeable feminine protagonist”? Do unlikeable male protagonists want content material warnings? pic.twitter.com/gHTmzgJaIW
— Christina Buttons (@buttonslives) July 31, 2022
We as a society have to have a critical convo in regards to the time period “unlikable feminine protagonist” & how extremely damaging & misused this phrase has turn out to be.
— Amy Trueblood (@atruebooks) July 31, 2022
lmao what how is “unlikable feminine protagonist” a content material warning subsequent to issues like flashing lights and themes of trauma
— REI鈴 (@reiitsurugi) July 31, 2022
They’re going to warn you of an “unlikable feminine protagonist” however no warning about losing 2hrs of your life watching a crappy film. https://t.co/k88oQ6d6E2
— Look Dumbass (@lookdumbass) July 31, 2022
placing on the “unlikable feminine protagonist” film decided to love her it doesn’t matter what. sitting right here squinting and going purple within the face liking her for 2 complete hours
— Shuja Haider (@shujaxhaider) August 1, 2022
Simply went to observe a movie and was hit with this content material warning:
“This movie accommodates flashing lights, themes of trauma, and an unlikable feminine protagonist”
We want a content material warning for ladies being..human? By no means have I ever seen a content material warning of this kind for males.
— Brandy
(@lunacyandmagic) July 31, 2022
The primary time I’ve ever seen a CW for “unlikable feminine protagonist” pic.twitter.com/2xq7P03ByM
— Olivia Taylor Smith (@OliviaTSmith) July 30, 2022
“Unlikable Feminine Protagonist” pic.twitter.com/UaET7KhtlS
— TheFamousArtistBirdyRose (@TheFamousArtBR) July 31, 2022
After on-line backlash over a content material warning for an “unlikable feminine protagonist” Hulu swiftly apologized, and eliminated the phrase “unlikable.” https://t.co/B1WelJIV04 pic.twitter.com/3F44xQmVWN
— Solzhenixon (@sardonic_greek) July 31, 2022
On this case, “unlikable feminine protagonist” learn like a promoting level to me. “Uninterested in candy, pure-hearted feminine leads? Right here you go.”
— Verdant Basilisk (@BasiliskVerdant) July 31, 2022
Right here’s the film’s synopsis: “Not Okay” follows Danni Sanders (Deutch), an aimless aspiring author with no mates, no romantic prospects and — worst of all — no followers, who fakes an Instagram-friendly journey to Paris within the hopes of boosting her social media clout. When a terrifying incident strikes the Metropolis of Lights, Danni unwittingly falls right into a lie larger than she ever imagined. She “returns” a hero, even placing up an unlikely friendship with Rowan (Mia Isaac), a school-shooting survivor devoted to societal change, and scooping up the person of her goals, Colin (Dylan O’Brien). As an influencer and advocate, Danni lastly has the life and viewers she at all times needed. But it surely’s solely a matter of time earlier than the façade cracks, and she or he learns the onerous approach that the web loves a takedown.
Alongside Deutch, Isaac and O’Brien, the movie additionally stars Embeth Davidtz, Nadia Alexander, Tia Dionne Hodge, Negin Farsad, Karan Soni and Sprint Perry.
“Not Okay” is directed and written by Quinn Shephard (“Blame”). Brad Weston and Caroline Jaczko function producers of the movie, from Disney’s Searchlight Footage.
Right here’s how the “Not Okay” content material warning seems on Hulu:
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