5 Content Marketing Plan Examples That Will Help Your Business

If you’re going to run a successful business, you’ll need to devote at least a small percentage of your sales to marketing. The average business should spend somewhere between 1 and 10% of its sales on marketing.

More specifically, small businesses should set out to create winning content marketing strategies that will provide them with the most bang for their buck. There are so many content marketing strategies they can use to their advantage.

Here are five content marketing plan examples that’ll help you develop a smart small business marketing strategy.

1. Blogs

Blogging is one of the simplest content marketing strategies. But it’s also one of the most effective!

If you don’t have a blog set up on your website yet, you’re making a big mistake. You should establish a blog and work on populating it with fresh content all the time.

A blog can make your company’s website feel more current. It can also give you plenty of content to market through emails and social media posts.

These top content marketing tools can help you with this particular type of content marketing a whole lot. Of all the content marketing plan examples, blogging might be the easiest one to use.

2. Case Studies

In order for your business to sell products and/or services to your customers, you’ll need to do more than just tell people that they’ll work for them. You’ll need to find ways to show them that they work.

You can do this by putting together case studies that showcase the effectiveness of your products and/or services. It’ll make your customers feel more confident in the things your company has to offer.

3. Testimonials

In addition to creating case studies as part of your approach to content marketing, you should also try to gather testimonials from your customers. These testimonials should feature customers talking up all the benefits of your company’s products and/or services.

People are going to be more likely to purchase products and/or services from you when they see so many other people singing their praises.

4. Infographics

You shouldn’t ever underestimate the power of a good infographic when it comes to content marketing. Infographics can be utilized to demonstrate the need for the products and/or services that your small business sells.

It might take you some time to piece together infographics that tell the story you want them to tell. But it’ll be well worth it when they’re finished.

5. Videos

People spend their fair share of time watching videos online these days. You should cash in on this craze by creating video content as part of your business marketing strategy.

Videos that show off your company’s latest products and/or services and reveal how they can benefit people may work wonders for them. They’ll get more eyes on these products and/or services than you might be able to get on them otherwise.

Put One of These Content Marketing Plan Examples to the Test

These are just some of the content marketing plan examples that you can use to the benefit of your small business. You should use one or even all of them to create a winning content marketing strategy for your company.

Look for other content marketing tips and tricks in the rest of the business-related articles found on our blog.