Did you know that there are approximately 1.8 million events and meetings hosted in the US every year?
It might seem hard to stand out from the crowd with so many events going on. How do you get noticed among all the noise?
If you’re feeling stressed out, don’t worry. We’ve put together five tips on event promotion to help. With any luck, you’ll attract so many people that you wish you ordered more soda!
Read on to find out more.
1. Social Media Marketing
If you wish to promote an event, you can’t ignore the power of an excellent social media campaign.
Social media is hugely popular all over the world. There are around 233 million users in the US alone, which is a staggering 71% of the population.
Social media has tons of benefits for event marketing, from allowing you to share clips of your event through video marketing to providing up-to-date information and communicating with potential attendees. Here are some top tips to get you started:
- Choose relevant social media platforms for your audience
- Research the best times to post
- Reply to comments on your posts
- Be consistent with your tone of voice and branding
If social media marketing sounds tough, look into agencies that can do the work for you.
2. Hand Out Leaflets
Handing out leaflets is a fantastic way to reach people directly. It adds a personal touch to your marketing and encourages people to talk about the event. In addition, it is a great way to reach people who do not use social media.
Leaflets can also be a conversation starter, giving it word of mouth traction. People can get excited about the event and start to show off the leaflet to their friends and family.
If your event is coming up soon, next day printing services are available to you.
3. Email Marketing
Sending emails is an easy way to reach out to current and potential eventgoers. You can send out emails to existing customers to strengthen your relationships or send out offers and news to potential customers in order to create awareness for your event.
4. Sponsorships and Partnerships
Sponsorships are strategic partnerships you can create to promote your event.
The most obvious benefit of a sponsorship is the contributions received, either financial or otherwise. Additionally, it can build credibility for your event due to the reputation of the firms sponsoring you.
5. Keep It Simple
To keep things simple is something that seems like an easy thing to do, but when it comes down to it, it can be challenging. You want to tell the world about your event and it can be hard to stick to a word count!
But, people are busy and they often don’t have much time to read your marketing materials. To run a successful event promotion campaign, convey information accurately and efficiently.
Learn More About Event Promotion
If you have an event coming up, clever marketing is the key to increasing your guest list. Keep learning about event promotion and discover more tips to gain plenty of attention.
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