Getting away from your desk to run marketing events is always a fun (and often stressful) change from your day-to-day activities.
Conferences, expos, and trade shows – your possibilities are endless! But, these events don’t come without significant expenses, so you need to make sure they’re worthwhile.
Ready to wow your clients and make more sales than ever before? Read on to learn more about successful event hosting and standing out from your competitors!
Logistics and Practicalities
When hosting a marketing event, your first step is to sort out logistics and practicalities. Here’s a simple checklist for you:
- Location – virtual or in-person?
- Ticketed event or walk-ins welcomed?
- Does the venue have disabled access?
- Dates – does it clash with other industry events?
- Is the location within your budget?
- How will you arrange transport to the event?
Start with answering these questions, and you’ll find one thousand more questions arise. Deal with each issue one at a time, and you’ll get there!
Gathering Attendees
Who is your target audience, and how do you plan to get them to sign up for your event?
If you’re in-house (e.g., a stall in a healthcare environment), snacks and free merch will go a long way. If you’re not located within your attendee’s natural location, you’ll need to work harder.
Allocate significant time to gather your attendees, encourage RSVPs, and send reminder emails in the weeks leading up to the event.
Promotion
Promotion doesn’t start on the day – if you’re running a promotional event, you need to get the word out there early.
Make your marketing event known on every social media channel, your email list, and your website.
If possible, partner with local (relevant) influencers that can push your message for you. Additionally, paid online ads can help reach a new audience.
Staffing
Events planning shouldn’t be taken lightly – it’s an almighty task. Consider hiring consultants to help with your planning, catering staff for the event, and people to help with directions and name tags.
The larger the event, the more staff you’ll need. Consider hiring promotional events staff to make sure your day is successful.
On the Day
Finally, the big day arrives! Make sure your stalls are interactive, focus on customer experience, and give everyone a day to remember.
Avoid boring lectures, include plenty of time for networking, and don’t forget to give them some freebies on the way out.
Remember, the most important thing is that your guests have a good time – even if they don’t make a purchase on the day, it’ll improve your brand’s reputation.
Host the Best Marketing Events In 2022
This quick guide to hosting marketing events is sure to get you a pay rise after you run the most successful marketing event of 2022. Follow these tips, and you’ll be well on your way to being a well-renowned event planner (even if that’s not your job description).
So, what are you waiting for? It’s time to get started.
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