Did you know estimates say there are as many as 24 million eCommerce sites live right now? And this number only continues to grow each day.
It’s clear the competition is tough, so passion isn’t going to help you beat out the competition if you don’t employ other tactics as well.
If you’re looking to launch a fashion eCommerce site of your own, setting yourself up for success is crucial. Find out how you can do that by reading our top nine tips below.
One of the biggest things that will impact any online fashion store is their shipping.
People will want to know how quickly their items will come, how much it will cost to get them shipped, and how easy it is to get return shipping labels if something doesn’t work well for them.
One way to provide fast shipping is by using a fulfillment center that fits your needs. Check out this fulfillment center to see how you can save time and money while still offering excellent speed and efficiency to your customers.
One of the best eCommerce tips you can get is placing emphasis on your customer service.
People will have questions, mistakes will be made, and bad experiences will be had. It’s part of running a business.
You can only expect someone to take a chance and shop your store again after something goes wrong if your customer service reps can deescalate the situation.
93% of customers are more willing to purchase from a place again if their customer service experience is positive. Be sure to train your employees well, so you don’t lose out on potential new customers or repeat customers by having poor customer service.
When people purchase items online, they want to pay the way they’re most comfortable.
If you only offer one payment method and they’re unfamiliar or uncomfortable with using it or don’t have it at all, you’ll lose out on customers.
Try to offer as many payment methods as possible, so people are likely to find the choice they’re looking for.
94% of customers have avoided a particular business because of a bad review. On the flip side, many people use positive reviews as a basis for trying out a new business.
It’s essential to have a place to showcase reviews for people to look through. When you get negative reviews, try to respond publicly in a calm and professional manner to show you’re willing to fix things if people become unhappy.
Search engine optimization practices are what can take a new eCommerce fashion shop to the first page of Google for all to see.
If you land on the first page of Google or any other commonly used search engine, it helps establish trust with new customers and significantly increases your brand visibility.
Have you ever gone to a website looking for a specific item, typed it into the search bar, and had completely irrelevant things pop up?
If you have, chances are you went to a different site with a better search function to help you find what you need. Not everyone wants to spend time browsing around for items to purchase.
If they have something specific in mind, your website should be robust enough to direct them to it from a simple search.
When branching into the clothing and accessories eCommerce market, it’s becoming increasingly more important to showcase diversity on your website.
To do this, you need to have people model the clothing that are of different shapes, sizes, and races.
People like to feel represented when shopping and be able to picture themselves in the clothing. If they see someone who looks like them online, it’s easier to do that.
Not only that but becoming a brand well-known for inclusivity and diversity can set you apart from the competition that doesn’t make those things a priority.
You can’t sell clothing that people don’t want to wear. So focusing on a mix of trendy designs and staple pieces people will always need to stock up on can help you create interest.
Try not to make your entire store only trendy items because these trends come and go very quickly. Instead, have a few trendy pieces to draw people in and make easy sales while offering other pieces that will stay in fashion for longer.
Consistently changing your inventory is a great way to encourage repeat customers. People will find themselves constantly checking the site to see what’s new and stock up on new styles while they’re still in stock.
Branding can make or break any business, but it’s especially true with fashion-oriented companies.
Your brand consists of a few things, including:
You can take a deeper dive into branding and how it relates to your business by clicking here.
Above all, people should recognize something comes from your business just by the packaging. People recognizing your logo from afar is a solid sign you’ve increased your brand awareness.
Having people associate a particular style or quality with your brand is another aspect of branding.
Branding can be a powerful tool if used correctly.
Joining the fashion eCommerce world is no small feat. The competition is stiff, and the expectations are high.
If you follow the nine tips mentioned here, you’ll be launching your store in a way that sets you apart from competitors and helps new customers fall in love so they’ll come back again and again.
If you found the information here helpful and would like to read more about how to launch a successful business, please take a look around our site for more articles like this!
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