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About 95% of consumers read a review before making a purchase. In fact, 72% won’t take buying actions until they’ve read reviews. Another 93% read reviews to determine the quality of local brands, too.
Brands with over 25 current reviews can generate 108% more revenue than others as well.
Ready to develop a customer testimonial strategy this year? Give these seven ideas a try. Applying these customer testimonial examples can help you boost your brand’s reputation.
Then, you can attract more customers to your business with ease!
Start strategizing with these tips today!
Quote testimonials are one of the easiest types of testimonials you can acquire for your brand. These testimonials first appeared in newspapers. Now, they’re common on homepages, product pages, and other commercial website pages.
You can use quote testimonials to help future customers feel more confident about your brand. Boosting brand trust could help you generate more leads and sales.
Consumers will feel more comfortable about trusting your brand after reading another consumer’s testimonial.
You can add quote testimonials to a slider on your home page to display a number of reviews in one location.
When adding quote testimonials to your website, consider three different styles:
Quotes with hero images are a little more eye-catching than lone quotes. These testimonials are also easier for consumers to identify with other buyers. Connecting with other buyers could help future shoppers feel ready to make a purchase.
Since quotes are easy to fabricate, quotes with images could help add more authority to each customer testimonial. Consumers can associate the quote with someone’s name and face.
Make sure you’re using images of real people (not stock images).
Since stock images are easy for people to identify, they could impact your brand’s reputation and authority. Consumers might feel less inclined to trust you if you’re using stock photography. The testimonials won’t look genuine.
Remember, you can add a call to action alongside your quotes, too.
A call to action could encourage your recent shoppers to add their own reviews to your site.
You could link your CTA buttons to case studies, too. Linking to a relevant page could give the testimonial more weight. Readers can see proof of your abilities after associating the case study with a testimonial.
Video content became more popular in light of the pandemic. You can use a customer testimonial video to boost brand trust this year. Videos can help buyers associate your reviews with the names and faces of real shoppers.
Videos are also more engaging than text, allowing you to keep the viewer’s attention a little longer.
Want to create your own video testimonial? You can check out ClearMix to get started.
Case studies can give buyers additional proof that choosing your product or service is beneficial. With case studies, you’ll show readers where the consumer was before they choose your brand. Then, you’ll show how choosing your brand benefited their lives.
Case studies will show consumers how you’re able to solve their problems.
Adding case study testimonials can show buyers the transformation they might experience after choosing your brand.
Some consumers search “[product name] reviews” before making buying decisions. You can appear for these searches by creating blog post testimonials.
Consider having an affiliate write a blog post about your product or service. Then, have them add a link to your product page within the post. Their review can help you generate more website traffic, leads, and sales.
You’ll also generate backlinks, which can benefit your SEO strategy.
As you work through these customer testimonial examples, you might want to turn toward influencers in your industry. Influencers have already won the trust and loyalty of the consumers you’re targeting. You can leverage their brand trust to boost your own.
Look for consumers who already have an audience of loyal followers. Then, ask them to promote your brand.
Their testimonials could encourage future buyers to give your brand a try.
Wondering why customer testimonials are powerful? Sharing consumer reviews can provide future consumers with the social proof they need to trust your brand. Without social proof, consumers might decide to take their business elsewhere.
We prefer to hear from people who think the same way we do.
Future buyers can see reviews from consumers they associate with. In fact, 65% of shoppers trust products with reviews that have user-generated content like photos and videos, too. About 91% of buyers trust online reviews as much as recommendations from friends and family members.
Generating reviews from recent buyers can help future shoppers feel more receptive to your brand.
You can boost brand trustworthiness to generate future sales.
When adding a customer testimonial to your website, think about the target audience’s online behaviors. Where are they spending the bulk of their time? Appearing in places where your customers already spend time can help you generate website traffic.
For example, you might want to apply these customer testimonial examples on social media this year. Appearing on social media can help boost your brand’s visibility.
People who find your brand on social media might feel more inclined to give you a try after reading reviews, too.
As part of your social media marketing strategy, encourage consumers to share their reviews! Then, share that review on your own account.
Consumers will see the review is from a real, authentic person, which can help them trust the review and your business.
Consumers won’t think you’re sharing fabricated reviews.
Ask your customers to use a branded hashtag when posting their reviews online. Using a branded hashtag will make it easier for you to find their testimonials.
Developing a customer testimonial marketing strategy can help you build brand trust and loyalty. Building brand trust could help you generate more leads and sales. Then, you can boost your ROI and help your business grow.
Start applying these testimonial examples to your own marketing strategy today.
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