Many people use TikTok for different purposes. While young users practice and share dances on TikTok, brands use TikTok to try and connect with a large audience. No matter the kind of content you are trying to promote on TikTok, you can achieve success as long as you are creative.
Different brands that use this social media platform have been gaining viral success from time to time. Your video must get at least 300 views within the first 30 minutes of posting it for your video to go viral. Find out how you can achieve this.
Understand the algorithm
Many new TikTok users wonder if videos on this platform go viral out of coincidence. Experts reveal that a user has to put in some effort for a video on TikTok to go viral. You should first begin with understanding the platform’s algorithm.
This social media platform allows users to showcase videos to a small audience. It offers a For You Page that can help you achieve this. Once you post a video, the social media platform continues pushing it to a larger audience than it assumes will enjoy it.
Give your videos a strong hook
This social media platform is fast-paced. You can make your videos on TikTok more eye-catchy with a strong hook. Ensure that the first three seconds of your video are attention-grabbing so that most users can watch your videos until the end and not swipe past them within a few seconds.
If your video does not have any action, it may not receive numerous views and likes within the first 30 seconds. This can therefore reduce the chances of the video going viral. If you begin the video with a strong hook, the social media platform will list it on the For You page.
So, how can you set a strong hook? Start by looking for a good topic for the content you would like to post, then set the tone to help people understand what you want them to watch.
Encourage interaction
This social media platform gives you a chance to create content and interact with followers. If you post a video and want it to go viral, you should engage users as much as possible. Respond to any comments that you get once you post a video.
The more you engage with people who comment on your video, the more you encourage them to continue commenting. Be careful with the comments to prevent TikTok from blocking you.
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Create short videos
Since not many TikTok users have a long attention span, you should pay attention to the video length. Most videos that go viral on TikTok are short and straight to the point. To evaluate the quality of your video, TikTok compares the video length against the average length of watching it.
You should try to stick to creating videos that last for around 8 seconds. The average watch time of most videos on this social media platform is 15 seconds. Though you may struggle with video length when you are new to the platform, practice can help you master this. Short videos often gain higher viewership compared to long ones.
Use humor
One of the critical things that also make some videos on TikTok go viral is the use of humor. Even when you promote a particular brand, you should use this social media platform to express your sense of humor. This can boost engagement as long as you use it right.
Create informational videos
Apart from getting entertained, many TikTok users also look forward to learning new things as they watch videos. Therefore, you can increase your chances of your videos going viral by sharing advice and valuable tips. Come up with quick bullet point clips to help viewers learn more on specific topics.
Conclusion
Implementing the right marketing efforts on TikTok can easily make your content viral. As you begin creating viral content, you should be keen on the tips we have shared since they can help you go viral.