It seems like things are slowly getting back on track after the pandemic shut down all forms of social gatherings, with forecasters predicting that the events industry will grow by a staggering 11.2% annually until 2028.
Virtual events serve their purpose, but they simply can’t compete with the glamour and fun of an in-person function. So, whether you’re an established events organizer or heading to your first trade show, you’re probably itching to start planning.
So, without further ado, here’s the latest on how to set up the ultimate eye-catching tabletop display for your next event.
1. Add Interest to Your Tabletop Display
You want people to notice all the hard work you put into designing your display, so make it ‘pop’. Use interesting visuals that relate to your product while appealing to the viewer’s curiosity.
Check out https://www.printleaf.com/tabletop-pop-up-display/ for an example.
Too much of a good thing is also bad when it comes to design. One image is enough to get your message across. Using too many pictures creates chaos and confusion.
2. Consider Visual Hierarchy
Remember, people read the largest, brightest text first. So drive your main USP home with a stand-out color and a large, legible font.
Then add supporting messages in smaller text with more subdued coloring. If you want to add extra information, make sure it’s visible from close up only, so it doesn’t detract from your sign at a distance.
3. Choose Colors Carefully
Contrast counts when it comes to legibility. So, make sure your background color makes it easy to read the primary message.
Lighter colors with a dark font usually work best. Black is good, but then you’re limited to using white text on top of it.
Take a look at your display from all angles and distances to make sure your message stands out.
Negative space and solid colors are a starting point when you’re putting together your design.
4. Stick to the Point
Limit the information you provide on your design. After all, you want customers to contact you for more, don’t you? Too much information will also crowd your design and reduce its impact.
Stick with the basics, like a catchphrase, a logo, and a call to action.
5. Include a Call to Action
Make sure your table talker inspires prospective customers to take action. You can ask them to ‘call your number’, ‘take a brochure’, or visit your booth.
It all depends on what you hope to achieve at your event.
6. Consider Re-Using Your Table Display
In an ideal world, we could create a new table display for every event. Yet, it makes financial and environmental sense to great a general-purpose display you can use over again.
So, steer clear of mentioning topical events, or creating a display for a time-limited special. Rather, create an impactful banner that encompasses your brand personality and use it more than once.
Stand Out in the Crowd
A well-thought-out tabletop display can do much to enhance your brand and drive business your way. So, take time designing one that will stand out in the busy trade show environment.
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