6 Ecommerce Website Design Mistakes and How to Avoid Them

Research reveals that 97% of consumers said that the design of a website influences their purchasing decisions.

Aesthetic and design are crucial parts of marketing online because your site is the first contact a consumer has with your brand.

A website with bad design will make a consumer feel like your business is amateur. Having an appealing design is one of the top ecommerce website design mistakes one should not miss.

Your site will appeal to some consumers and deter others if it looks unprofessional. It’s important to delineate which design mistakes are the biggest no-nos. We’re going to guide you through the most common design mistakes you should avoid.

Failing to Plan for Mobile

Ecommerce website design mistakes can often be costly and time-consuming to fix. One common mistake is failing to plan for mobile when designing business websites.

It is important to make sure your design is a mobile-friendly website. This means making sure the layout is easy to navigate on a smaller screen and that all the important information is visible.

Not Optimizing for Search

Not optimizing for search can lead to your site being buried in the search results and never being seen by potential customers.

To avoid this, make sure your site is built using clean, standards-compliant code. Use keyword-rich titles and descriptions for your pages as part of your web design tools.

Say for example in looking cash for your books as an exchange, make sure to use relevant keywords and descriptions which can easily lead them to your website.

Lastly, make sure your site is linked to other high-quality websites.

Lacking Aesthetics

Ecommerce website design mistakes can be costly and time-consuming to fix. To avoid making common errors, be sure to take the time to plan your design carefully.

Make sure your website is visually appealing for better usability. Use strong calls to action and clear product images. Don’t forget to include important details like your contact information.

Not Incorporating User Feedback

Another common ecommerce website design mistake is not taking user feedback into account. This can lead to a lack of customer engagement and conversions.

It is important to solicit feedback from your target audience and use it to inform your design decisions and web design service. This can be done through surveys, focus groups, or even just informal conversations.

Overlooking the Checkout Process

There are a few key mistakes that can lead to a less-than-ideal experience for your customers. One such mistake is overlooking the checkout process.

All too often, businesses focus on the design and look of their homepage and product pages, but fail to give the same attention to their checkout page.

Include plenty of whitespaces to keep things looking clean and uncluttered.

Overlooking Security

Overlooking the security of your site can lead to a number of problems, including data breaches and loss of customer trust. There are a few things you can do to avoid this mistake. First, make sure your website is using https:// rather than http://.

This will ensure that data is encrypted and secure. Second, use a reputable and secure payment processor. This will ensure that your customer’s data is safe and secure. Finally, make sure your website is regularly backed up.

Steer Clear of the Most Common Ecommerce Website Design Mistakes

If you’re planning to design an ecommerce website, avoid making these common ecommerce website design mistakes. Instead, take the time to do some research and create a well-designed website that will attract and retain customers.

Looking for more tips that will help you? Keep scrolling to our blog for more.