Digital marketing revenues rose by nearly 12% recently. This is a multi-billion dollar business that companies in all industries put to use in order to get found and generate fresh revenue.
The key is to understand which forms of marketing are most likely to deliver the results that you’re looking for. The digital landscape is filled with opportunities, but you have to learn how to explore them correctly.
Read on for advice on five simple things you can do for people to find your brand or business.
You can market just about anything once you learn search engine optimization (SEO). Google is the main tool people use to find anything and everything today. This is evidenced by the nearly 7 billion searches per day that Google receives.
Mastering your use of SEO keywords, phrases, link-building, and other strategies will help your business thrive in this day and age. Local SEO will also help you get the people in and around your zip code. SEO knowledge is never-ending, so commit yourself to learn as much as you can.
Working with a small business marketing firm is the best thing you can do when you want to get found. It cuts out a lot of the mistakes you’ll make on your own, and instead puts the work in the hands of qualified pros.
These professionals understand the digital marketing landscape and can help you generate leads, improve your click-through rate (CTR), grow your organic traffic, increase brand awareness, and so much more.
Buying some ad space will allow you to grow your traffic and the conversions that come with it. Pay-Per-Click (PPC) advertising is popular because it’s useful and cost-effective. Companies with just about any budget can invest in well-placed ads that target the customer that you’re looking for.
Advertisements today also come with analytics that you can research so that you can fine-tune your strategy and get better performance.
A simple business listing can generate more web traffic and foot traffic than you might imagine. These are the listings that people see when they stumble upon your company on Google. Here are a few of the most common listing sites that you’ll want to claim in order to maximize your brand value and visibility:
Claiming each listing comes with its own set of steps to follow. You might need to use geolocation to tap in or use a landline phone from the business to confirm your location.
Don’t forget about the MapQuest Business Listing Directory so that people can also find you whenever they access MapQuest Maps.
Content marketing will give you an edge more than almost anything else today. People today love great content, so take the time to author a blog, create YouTube videos, and put out as much content as you can.
Learn the ropes with social media so that people start to follow and engage with you across different platforms.
If you want your business to get found, the tips in this article will serve you. Getting found is half the battle, and from there, you can consistently market to your customers through e-mail marketing, SMS marketing, and other strategies.
Stay tuned whenever you need information that’ll put your company in a position to succeed. Check out our other posts to brush up on your marketing skills.
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