5 Reasons to Invest in Company Branded Swag in 2022

Around 85% of swag recipients did business with the advertiser, which shows how effective this marketing tool is.

Investing in company-branded swag is an effective way of raising brand awareness and staying at the forefront of customers’ minds. But there are other advantages you may be unfamiliar with. Maybe you’re in this situation and you’re not sure whether promotional swag is worth your time or money.

Sounds like you? Don’t worry; we’ve got your back. Here are six reasons to invest in branded swag.

1. Boosts Brand Awareness

“What is company swag?” You ask.

Note, these are promotional products that raise awareness of your brand. Swag is often handed out to employees or customers and comes in many forms, from t-shirts to pens. A major benefit is that whenever someone uses an item, people will learn of your brand and, hopefully, turn into a customer.

2. Welcomes New Employees

There’s no greater way to welcome team members than by showering them with customized gifts. Plus, it will help them feel at ease in their new role, especially if you run a larger organization. If you’re stumped for inspiration, create a box filled with branded stickers, stationary, and a keyring.

Another benefit of investing in branded promotional merchandise is it unites your team and helps keep employees engaged.

Not only does it show your appreciation but it will boost morale, which will hopefully drive productivity. And to make it more exciting, listen to your employees’ company swag ideas and bring them to life, regardless of how quirky they seem. For instance, it could be bouncy balls or branded fidget spinners.

3. Promotes Company Values

Company swag is an effective way of promoting your organization’s values. For instance, you could embroider a quote from your business’s mission statement to stand out. And don’t forget to use your brand’s colors.

But although it’s tempting to find a cheap manufacturer, prioritize high-quality pieces to improve your reputation.

4. Mass Outreach at Minimal Cost

Unlike other forms of marketing, producing swag lets you reach thousands with a single, upfront payment. A bonus promotional materials are cheap to produce, especially because they’re mostly small.

Also, these have a massive impact on the recipient as consumers will use these in their daily lives.

5. Alternative to a Business Card

An effective way of creating the first impression is pairing swag with a business card. If you simply hand over your details, there’s a huge risk of them getting lost or forgotten.

But when you accompany it with a physical item like a branded notepad, the recipient is far more likely to remember you and your gift.

Invest in the Company-Branded Swag Today

Hopefully, after reading this article, you’ll invest in company-branded swag.

There are hundreds of perks of promotional products such as reaching the masses at minimal cost and promoting your company values. It’s also an effective way of welcoming new employees and creating a strong, first impression. What’s not to love?

Found this article helpful? Great! Then check out the rest of our blog for more tips and tricks.