How to Develop an Effective Instagram Social Media Marketing Strategy
Social media is one of the most effective marketing platforms for marketers today. Sharing your products or services on social media channels, from Facebook posts to Twitter tweets, is a terrific method to enhance brand exposure, engagement, sales, and leads. How to buy Instagram followers Australia.
However, many individuals need clarification when it comes to marketing with Instagram.
Many of us use Instagram as a personal account to share photographs of our families, friends, trips, and food, but how does it relate to business? And, more importantly, should it?
Remember to consider Instagram’s worth in boosting your brand and marketing efforts, especially given its rapid growth.
It has evolved into a highly effective marketing platform, and while 18-29-year-olds remain the most frequent users, older age groups are catching on quickly.
Sprout Social’s Instagram statistics for 2018 are telling:
• On Instagram, 7 out of 10 hashtags are branded.
• 80% of Instagram users follow a company.
• Products appear in 65% of the top-performing Instagram posts.
If you feel compelled to incorporate Instagram into your social media marketing approach, here are some starting points:
1. Use Hashtags With Caution
You don’t have to use every hashtag you can think of in one post, but you should use a few.
A hashtag is the # symbol followed by descriptive terms about your image, such as #marketing and #ctaconf, which was the conference I attended.
When a user clicks/taps on a hashtag or types a hashtag into the search box, all photographs that include that hashtag are displayed. The user can even sign up to continue following that hashtag.
The objective is that the user will notice your photo, visit your profile, and, in the best-case scenario, follow you and engage with more posts!
When hashtags are popular, the competition to appear in the results is severe. The more popular a term is, the more difficult it is to stay at the top of the search results. As a result, my example of using #marketing could have been more worthwhile if I wanted to get any attention from that post.
Make your hashtags relevant to your business and area and interesting enough that users will put them into Instagram’s search box.
As an example:
• Assume you own a pizza parlor in Vancouver. You take a photo of your Pepperoni pizza and share it with the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish.
• Or you’re a wedding planner in Toronto. You share a photo of a bride and groom performing their first dance with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding.
Holidays and special events are ideal times to advertise your company and attract new Instagram followers. For example, a Black Friday sale, a Thanksgiving-related usage for your product, or a product shout-out on National Dog Day are all excellent opportunities to highlight your business brand in a non-sales manner.
2. Thank Your Audience for Attending
You don’t just throw up a lot of photographs and hashtags and hope for the best.
You must invest time to get Instagram followers, engage with your audience, and increase sales or leads.
See here for an example from video specialist Michele Moreno, in which she reacts to each of the comments left on her video post.
So, whenever someone leaves a comment or asks a question on one of your posts, respond and thank them/answer their question.
Check out their profile and follow them if you like what you see.
Businesses frequently follow commentators initially in the expectation that they will reciprocate.
You can also browse for people interested in your goods, then remark on their images and follow them, but wait to ask them to follow you.
3. Communicate with the Right Influencers
Influencers are Instagram users who can affect your target audience due to their notoriety and social media following.
Danielle Bernstein is an example of an influencer who has collaborated with a brand. Her name may not be familiar, but her 1.8 million Instagram followers are.
Bernstein collaborated with FIJI Water to produce BodyWoreWhat, a marketing campaign that offers 8-minute exercise videos with her and her trainer.
That is an extreme case, and you need large pockets to attract an influencer with nearly two million followers.
But don’t give up. You can always identify someone your target audience follows, likes, or admires, from mother blogs to local foodies. Use your imagination to see if they’d be willing to evaluate your product or take a photo.
4. Do Not Simply Shill Your Products
Instagram is not the place to constantly share product images. Instead, consider the experience individuals have when using what you’re giving and the benefits it provides.
Even better, include real-world instances. One method is to solicit user-generated material from your audience. This implies that users will use a hashtag you offer to share their images.
Wayfair.com, an online furniture retailer, excels in user-generated content. Customers may upload images of their elegant Wayfair-filled homes with the hashtag #WayfairAtHome as part of a user-generated campaign.
Make careful to notify people that their photographs may be included on your page, and you can significantly expand your Instagram content for free!
Be honest and faithful to your brand no matter how you use Instagram for business. It is the platform’s purpose, and it will assist you in growing your business, gaining Instagram followers, and attracting sales or leads.
Susan Friesen is a Web Specialist, Business & Marketing Consultant, and the creator of the award-winning web development and digital marketing firm eVision Media. She works with entrepreneurs needing more knowledge, talent, and support to develop their online business presence.
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