4 Creative Business Marketing Ideas to Build a Unique Brand

Did you know that one of the biggest frustrations of consumers is inconsistent brand messaging? It’s a common mistake of brands who don’t have a solid marketing strategy and ping-pong between different ideas and messages.

There are many different marketing tactics that you can use to make sure you’re sending the right, consistent message about your business.

Check out these 4 best business marketing ideas to connect with your audience and boost your brand awareness.

1. Authentic Social Media Marketing

One of the best business marketing tips is to simply be authentic. These days consumers are inundated with choices and tend to gravitate towards brands that they feel are trustworthy and authentic.

One way to build trust with your audience is to make your social media presence feel authentic. Share behind-the-scenes footage, introduce your team, and post content that communicates your brand’s personality.

By humanizing your brand you can better connect with your audience.

2. Kick it Back to ‘Old School’ Techniques

Digital marketing is the name of the game. However, for creative business marketing, you can introduce some more traditional marketing tactics. This works especially well for retail businesses.

Billboards, flyers, and personalized balloons for business are just some techniques that you can use. Use these marketing ideas when you’re celebrating a business milestone or anniversary, or if you’re hosting an event.

Use chalkboards outside your building, paint your walls with a mural, and get creative. It’s a great way to stand out.

3. Host Giveaways and Competitions

Do you want to get your audience excited about a new product or boost brand awareness? Giveaways and competitions are extremely effective ways to do so.

To generate attention, this is a failproof business marketing campaign — people love the hype of a contest and the possibility of a ‘freebie.’

Hosting regular low-cost contests and giveaways is a great way to keep your audience engaged with your brand.

4. Harness the Power of Blog Content

If you don’t already have a blog, it’s time to create one. This will form a central part of your business marketing strategy. Posting engaging and unique content is the best way to assert your brand as an expert in your niche.

Blog posts work to capture your audience at every stage of the buying funnel and position your brand as an authority. Of course, great content also brings traffic to your website and boosts brand awareness and brand perception.

Use keyword research methods to find out what your audience wants to read about ad what questions they’re asking. Use this research to determine the blog posts you’ll create.

Which of These Businesses Marketing Ideas Will You Try?

These business marketing ideas are achievable and doable for all brands — so why not get started right away? Build your authentic brand personality, experiment with ‘old school’ marketing tactics, and engage with consumers through content and contests.

Are you looking for more business-savvy content? Our site is packed with informative content to help you boost your business. Keep exploring for more articles!