3 Top Tips for Choosing a Shampoo and Conditioner Brand

Shampoo sales account for the largest segment of the haircare market, raking in well over $4 billion per year across the US.

And with good reason. Hot oil treatments, hair masks, serums, mousses, and sprays are all well and good. But healthy-looking hair starts with a great shampoo and conditioner duo.

That said, while we might all be buying shampoo on the regular, how do we know we’re choosing the right brand for our hair? And when it comes to tips for buying conditioner, what should we be looking for? Keep reading to find out!

1. Know Your Scalp Type

One of the most important tips for buying shampoo is to remember that its role is to cleanse your scalp and roots. You’ll need to consider what type of scalp you have to ensure you choose the right formula for you:

• Oily scalp – your roots tend to be greasy even a day or less after you’ve washed your hair
• Dry scalp – your scalp feels tight after washing and can be itchy
• Combination scalp – your hair can look greasy a few days after washing but isn’t dry or itchy

As for how to buy shampoo that suits your scalp type, if you have an oily scalp, avoid hydrating, moisturizing, or smoothing shampoos. Instead, look for balancing, clarifying, and volumizing formulas.

For those of you with dry scalps, the opposite is true. Smoothing, hydrating, and nourishing are labels to look out for, while clarifying and balancing shampoos will only make your scalp dryer, as will shampoos containing sulfates.

2. Consider Your Hair Type

While shampoo takes care of your roots and scalp, your aim when buying conditioner should be to find one suitable for your ends.

For example, it’s quite common for people to have a combination of oily roots and dry ends. If this sounds like your hair, let a cleansing shampoo take care of the roots and use a moisturizing conditioner on the ends.

If your hair is dry from the roots to the tips, you’ll need an extra-nourishing conditioner to tackle the general lack of natural oils in your hair. And if your hair is prone to looking greasy all over, a minimal amount of a lightweight conditioner is the best way to add shine and volume without weighing your hair down even more.

3. Look to Layer Up

Although it’s not always possible or necessary, using the same brand for your shampoo and conditioner can often help improve its condition. Thanks to the process of personal care formulating, layering up the same brand delivers more consistent quality and ensures that your products work in harmony with each other.

So, rather than wondering how to buy a conditioner that will nourish your roots and a shampoo that cleanses your scalp, look to brands that target your haircare needs across their range. Good haircare brands make it easier for you to find the perfect combination for your particular hair and scalp type.

Choosing the Right Shampoo and Conditioner for Your Hair

Shampoo and conditioner are the foundations of clean, healthy-looking hair.

Sure, adding products post-wash can help improve the look and feel of your locks. But buying a shampoo and conditioner formulated for your hair type is the only way to give your hair the best start.

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