3 Tips on Writing Captivating Ad Copy

Writing poor ad copy could hurt your business. Only 33% are confident that their agency will do the necessary work to attract clients. You want to ensure the ad headlines are working and people are clicking through them.

The average click-through rate (CTR) for a search ad is 1.91% and 0.35% for a display ad. Knowing what to include in your advertising copy will set you up for success. By making small changes, you will see massive improvements and become more profitable.

If you’re unsure of what to do, then this guide is for you. Keep reading for 3 tips for creating successful ad copy the next time around.

1. Start With Statistics

By starting your ad copy with a statistic, you’ll establish credibility from the get-go. Doing so will also increase the ad’s click-through rate and landing page conversions.

For example, you could include a statistic that says, “75% of businesses use our product”.

This will also trigger a FOMO (fear of missing out) response in the reader. When you can add some emotion to the advertising copy, you’ll hook them in to keep them reading more.

2. Solve a Solution

Your ad headlines should aim to solve a solution to a problem. Think of when you read an ad copy. It’s because you want it to solve a problem in your life.

Have someone’s end goal in mind and fill the ad copy with how you can offer to help. For example, offer a solution to increase organic traffic to a company’s site. This is true whether the ad copy is on Facebook, Google, LinkedIn, etc.

Refer to the reader/searcher as “you” and “your”. Speak to them with confidence, without any fluff. You want to build a relationship and rapport with the reader so that they’ll be more likely to work with you and buy your goods and services.

3. Include Keywords

With your ad headlines and ad copy, you’ll want to include targeted keywords. This ensures your advertising copy reaches the right demographics at the right time.

Have the searcher’s intent in mind as the best ad copy aims to match this as best as possible. Most ad headlines will fall under the category of “transactional” or “informational”. Check out some animated banner ad examples for some inspiration.

Ad Copy to the Rescue

As you can see, these 3 simple steps will take your ad copy to the next level. You don’t have to stop there, though. There is always something new to learn to get a leg up on the competition.

As you learn more about the industry, you will see your profits increase. The more you create digital ad copy, the easier it becomes.

The good news is that you’re not alone. Learn the ins and outs right here. To stay in the loop on business and the like, be sure to check out our blog at your earliest convenience.