Honda’s sixth-generation 2023 CR-V compact crossover is bigger, sportier and will feature two new hybrid trims positioned at the top of the lineup that the Japanese automaker hopes will entice half of all buyers to go green.
In addition to new fuel-sipping hybrids, the latest CR-V represents a major advance over the outgoing model in terms of style, ruggedness, tech and driving dynamics, according to Mike Kistemaker, assistant vice president of Honda sales at American Honda. Kistemaker says the CR-V, the No. 2 compact crossover last year after the Toyota RAV4, has played an important role for Honda in the past and will continue to do so in the future.
Honda is boosting output of gasoline-electric versions of the 2023 CR-V substantially because the company expects the two new hybrid trims — the Sport and Sport Touring — will represent half of all sales. Through the first six months of 2022, about 22 percent of all CR-Vs sold in the U.S. were hybrids, according to data from Motor Intelligence.
The hybrid push with the CR-V is the first tangible sign of a “serious electrification effort on Honda’s part,” according to Ed Kim, president and chief analyst of AutoPacific. “Going 50 percent hybrid on Honda’s top seller is aggressive, and by sheer numbers, the carbon emissions savings for its U.S. lineup will be significant,” Kim said.
The two hybrid trims are not only aimed at luring new buyers at a time of record gasoline prices, they are also designed to keep the CR-V competitive with the RAV4. The two rivals dominate the compact crossover segment, now the largest in the industry.
“RAV4 has a very strong hybrid mix and that’s one of the attributes that has propelled it to the upper ranks of the sales charts,” Kim said. Through June, the hybrid variant represented 43 percent of RAV4’s U.S. sales, according to Toyota Motor North America.
Sales of the RAV4, the top-selling vehicle in the U.S. that is not a pickup, topped 407,700 in 2021. CR-V notched 361,271 sales last year.
“With an even stronger mix and presumably more competitive pricing to support it, CR-V should be even more competitive than the current model and more competitive against RAV4,” Kim said.