Notebook with Toolls and Notes about E-mail Marketing,concept
Email marketing is here to stay. For example, almost 75% of millennials would prefer to be contacted by businesses via email. With more focus on personal data and the growing wariness of social media, email isn’t going anywhere.
So where do you begin? We’ve got you covered with ten email marketing tips that are sure to up your conversion rates in no time. Read on to learn more!
Your subject line is the first thing that potential customers will see. Make sure that it counts.
Avoid spammy all-caps text and exclamation points. Craft a subject line that would make you say “I’d click on this.”
After the subject line comes the preview text. This text is your opportunity to tell a customer what the email is about before they click on it. Make sure that the preview text summarizes what is in the body.
Before starting an email campaign, make sure that you run the email through a test campaign or some sort of analysis.
Make sure that you are sending emails to the right customers, as well. Don’t send out welcome emails to long-time subscribers, for example.
Within the body of your email, there is usually a call to action. This can be an invitation to an exclusive email-invite-only sale, or the opportunity to enter a drawing.
Don’t just rely on “click here” or “buy now.” Make the CTA enticing to click on, such as “shop our exclusive weekend sale!”
Let’s face it, most of us don’t want to read through every email we get. But an email with a 25% off coupon inside? We’re much more likely to click on that!
Rewards are one of the most reliable email marketing strategies. Not every single email needs to have a reward, but there should be a good balance if you don’t want to get moved to the spam folder.
People are increasingly sensitive to “marketing-speak.” They want communications from companies to feel personal and human.
Ditch the stuffy copy and craft your emails to sound like you are speaking to a friend or colleague. Tailor your message to your audience.
Don’t drone on in the email or send huge monolithic paragraphs of text. Keep paragraphs to a few short sentences, and trim the email down to just the information you want to convey.
Don’t be afraid to induce a little bit of FOMO (fear of missing out). Use psychological “tricks” such as exclusive offers, customer testimonials to build trust, and even specific colors to invoke moods.
With data analysis getting better and better, we are now able to tailor marketing campaigns to very specific demographics. Check out this website for more information on segmentation and marketing!
Don’t be afraid to borrow great ideas from other companies. Be sure to stay on top of the latest email marketing trends and ideas, as well.
Ultimately, email marketing campaign ideas are about readers clicking on your emails and not relegate them to the spam bin. By following the tips in this article, you’ll get more conversions and customer engagement in no time!
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